How many days does a shadowban last?

14 days Most users agree that the shadowban typically lasts 14 days. However, it's important to acknowledge that the effects of this temporary penalty can last much longer. Two weeks is a long time on social media, where millions of images are posted each day, and it can take a few extra weeks to build that momentum back up.

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Can I Get Shadowbanned for That? 4 Tips for Safe IG Growth

A small drop in Instagram engagement can happen to any user from time to time. However, when your business profile suddenly sees falling numbers that aren’t recovering on their own, even for types of posts that always perform well, something bigger may be at play. The notorious Instagram shadowban may be the reason you’re not hitting your goals. But luckily, there are ways to avoid this engagement killer for good.

Levels 1

The Instagram shadowban is a light penalty that decreases the visibility of your posts on the social media platform. It’s Instagram’s way of prioritizing posts that follow its Terms of Use and keeping the platform safe. Though Instagram doesn’t officially use the term “shadowban,” the social network does admit that inappropriate content is demoted on the platform. If your account posts content that is close to violating Instagram Community Guidelines—which ban content that’s spammy, unlawful, threatening, and otherwise harmful—it’s possible that you’ll get shadowbanned. While the shadowban sounds like fair game—we all want a safe online community for creators, influencers, and brands to share—it can cause problems for anyone who’s aiming for Instagram growth. The shadow banning (also known as stealth-banning) system is far from perfect. For years, creators have reported major drops in engagement, even when their posts don’t even come close to breaking Instagram’s rules. (Frustrating, we know.) One of the ways that Instagram identifies problematic accounts is by figuring out who is using hashtags that they’ve banned. You can instantly get shadowbanned for using a banned hashtag just once. It may sound easy to avoid banned hashtags—just avoid the inappropriate ones, right?—but it’s a little more complex than that. Instagram sometimes bans hashtags that have been abused for no apparent reason. Bad news for elevator maintenance brands, even the hashtag #elevator is banned! Other seemingly innocent hashtags that are actually banned include #desk and #brain, as of 2020. To avoid the shadowban, simply do some Instagram hashtag research before you post. Use the Instagram search box to look up each hashtag you want to use. If you come across any banned or broken hashtags—you’ll see a note like the one in the screenshot above—replace it with an active hashtag.

2. Using Unapproved Third-Party Apps

Third-party apps may actually be causing you to break Instagram’s Terms of Use without knowing it. The platform is pretty strict about who can access Instagram’s API—which scheduling tools use to get data from and send data to the app—and many third-party tools actually do so without Instagram’s permission. When you find a third-party app you want to use, make sure to search for it on the Facebook Partner Directory before you connect your account. If it isn’t listed, it’s best to choose an approved alternative. Approved scheduling tools currently include Planoly, Buffer, and Sprout Social. In addition to avoiding unapproved apps, never use bots to comment, like, or otherwise engage on Instagram. The social media site is always cracking down on bots, and if your business account is tied to one, it can spell trouble for you.

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How Shadow Banning Affects Engagement

Your current followers on their main feed

This can slam the brakes on your growth by greatly limiting your reach, which prevents you from gaining new followers and maximizing engagement on your new posts. You’re sure to see a change in your Instagram analytics—and not for the better—which can impact your ability to make money on Instagram and market your products or services. Keep in mind that a poor engagement rate isn’t always a sign that your account is getting shadowbanned. Instagram’s algorithm is always changing, prioritizing different types of content that it deems most relevant for users. Algorithm changes aren’t limited to Instagram—they’re always happening across social platforms, from Facebook and Twitter to TikTok and YouTube. The Instagram shadowban isn’t permanent. Most users agree that the shadowban typically lasts 14 days. However, it’s important to acknowledge that the effects of this temporary penalty can last much longer. Two weeks is a long time on social media, where millions of images are posted each day, and it can take a few extra weeks to build that momentum back up.

How To Build Your Reach Without Getting Shadowbanned: 4 Tips

We’ve already discussed a couple ways that you can avoid getting shadowbanned: steering clear of banned hashtags and using approved apps. However, these two tactics won’t give your engagement a boost. In this section, we’ll give you four tips to help you grow your reach without fear of the Instagram shadowban. These tips can also help you rebuild your Instagram engagement if you’ve already experienced the ban (and don’t want it to come back).

1. Focus on Creating Engaging Content

Great content marketing should always be engaging on its own. If you want to get your content shared and boost your engagement rate and follower count (without getting too many unfollows), it’s important to focus on creating content that’s built for success. When you’re confident in your content, you won’t have to rely on hashtags to get the reach you need. Here are two ways you can create posts that really engage your audience.

Create Visually Appealing Graphics

Whether you’re posting from a personal account or a business account, the posts that perform the best are the ones that grab users’ attention. Great lighting and high-quality visuals are always a must for photos and videos, but if you want to impress your audience with graphics, make sure you’re following the basic principles of design. Adobe Creative Cloud Express’s Instagram templates can help you design stunning Instagram posts and Stories in a matter of minutes. Tap below to choose a template of your choice, then start customizing it with your favorite colors, fonts, images, icons, and more to ensure your brand shines through.

https://www.adobe.com/express/create/post/instagram

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https://www.adobe.com/express/create/post/instagram

Calls to action (CTAs) are prompts for users to do something after seeing a post. They can be super persuasive, as Instagram users may be ready to act but just don’t know what to do. In your caption, make a reach-boosting ask—for example, “Tag a friend who could use a vacation,” or “Share this post in your Story if it inspired you.” Sharing a video-based post, IGTV video, or a Reel instead of a photo? You can even add a CTA at the end of your video in case users miss the caption. A great way to get seen by new audiences and encourage users to interact with you is by engaging with other Instagram users. When you like and comment on new posts, or even follow new accounts, your profile will be visible to their followers. High-quality comments in particular can be great for generating interest in your brand. Even shadowbanned users can still comment on and like posts. It’s an easy way to continue building your follower count, even if you want to take a break from posting until your potential reach jumps back up. Consistency is a must when it comes to engaging with other users. Instagram has been known to penalize accounts for massive spikes in engagement by putting them in a 24-hour timeout. For example, liking 100 posts in the course of an hour, if that’s not normal for you, may look suspicious. This timeout isn’t technically a shadowban, but it could make you susceptible to one. Constantly following and unfollowing a large number of accounts can also make Instagram suspect you are a bot. Before you publish any post, make sure to tap “Add Location” to tag your city, your company headquarters, or wherever your photo or video was taken. When people use Instagram search to look up the location, you’ll show up at the very top of the recent posts section, so you can spread your reach without risking an Instagram shadowban. Instagram won’t shadowban you for using all 30 hashtags, but using the same 30 hashtags on every post can make you look like a spammer to Instagram. Make sure to switch up a handful of your hashtags every time to make them as relevant as possible to your post. This can even help you better target your audience, since they’ll get served the exact type of content they’re searching for!

Try Adobe Creative Cloud Express today

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