How many days it will take to learn digital marketing?

Depending on your current experience, you may be able to acquire the skills you need to become a Digital Marketer in as little as 12 weeks. However, mastering many of the techniques and skills—particularly soft skills learned on the job like leadership and communication—may take years.

brainstation.io - How to Become a Digital Marketer (2023 Guide) - BrainStation

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For Digital Marketers, putting together a portfolio presents an added challenge. Instead of simply showing a finished product, you’ll need to demonstrate your processes and outcomes in a way that showcases your teamwork, planning, and strategic thinking.

If you are able to include samples of published work such as newsletters, social media posts, or content marketing articles, clearly indicate your role in their creation—did you develop the strategic plan for a digital marketing campaign? Write the copy? Design the layout? Coordinate the ad-buying campaign?

Sharing credit is important; rather than hogging the spotlight, it’s to your benefit to demonstrate that you know how to work as part of a team, or even lead it. When it comes to sharing the outcomes of your efforts, use as much data as you can. Digital Marketers traffic in hard numbers, so don’t be shy about listing them here to back up your claims—for instance, “I added 1,200 qualified leads via a targeted social media campaign in Q2 of 2020” or “I grew organic web traffic 18 percent year-over-year.”

Being data-forward is especially appropriate when it comes to SEM and SEO.

Not all companies measure ROI across all their digital marketing strategies, but SEM and SEO adhere to fairly straightforward metrics. One caveat: if you’re sharing work you performed for actual clients, be sure to obtain their consent before sharing any proprietary information. If you have no work experience, your portfolio can feature the results of the hands-on exercises you conducted as part of your digital marketing coursework. Once you’ve got all your materials together, put them online in a glossy, well-organized package. Use this space to describe your process and the creative solutions you’ve devised at each step. Your online presence is also a part of your portfolio, and so should demonstrate your creativity, voice, and professionalism. If you prefer to keep your social channels private, consider launching one for a passion project—an Instagram account for sharing your surfing photography, for instance, or a blog dedicated to cooking and recipes—and including this in your portfolio as well.

How to Make a Marketing Portfolio

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