Photo: Olga Lioncat

How many fans do you need to be a celebrity?

The Advertising Standards Authority (ASA), who make the guidelines that social media influencers must follow, have announced that anyone with more than 30,000 social media followers is now considered a celebrity - and subject to specific advertising rules.

cosmopolitan.com - The number of social media followers that makes you a 'celebrity'

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If you've ever wondered how many social media followers you need to be deemed 'famous', new rulings from the advertising watchdog reveal exactly what makes someone a celebrity. You might be looking at your 300 followers and wondering how tf people make it to 30,000, and if so, we feel you. The ruling, which is the first of its kind, came into place to differentiate between those who identify as "influencers" and "celebrities", when mummy blogger, Sarah Willox Knott, breached its rules to promote an over-the-counter sleeping aid. The ruling claimed the 'influencer' had not adhered to regulations that ban celebs or health professionals from endorsing medical products. Sarah, known as @ThisMamaLife on Instagram, posted a photo in February of her sat in bed smiling with a packet of Phenergan Night Time Tablets visible in the background. The post was marked as an #ad and the company behind it, Sanofi, said it had cleared the promotion with the healthcare trade body, but the ASA rejected Sanofi’s arguments, claiming the accounts' 32,000 followers made Sarah a celebrity. The ASA concluded: "We considered over 30,000 followers indicated that she had the attention of a significant number of people. Given that she was popular with, and had the attention of a large audience, we considered that ThisMamaLife was a celebrity for the purposes of the CAP Code."

Cosmopolitan UK

Whether you're close to 30,000 followers or way over it, you know have a bench mark for what makes someone a celebrity.

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How rare is it to be a celebrity?

He then runs the numbers: Divide the "famous-people" count by the global population (7,059,837,187) and you get 0.000086, or 0.0086 percent. Which is to say, almost no one is famous, so don't get too down on yourself.

theatlantic.com - Something Like 0.0086% of the World Is Famous - The Atlantic

Roughly speaking

Beyonce, who is incredibly famous. (AP)

What percent of the world is famous (by some definition)?

Unless you know how many famous people there are, that's a pretty tough question to answer. But mathematician Samuel Arbesman came up with a clever shortcut for getting that number: Wikipedia's "Living People" category, which, as of last week, counted 604,174 people in its ranks. Okay, Arbesman admits, Wikipedia's "notability" standard is a pretty low threshold for fame. (I mean, how many of those 604,174 people is it even possible to have heard of? Very few.) But with it, we can "at least get a hint of understanding," as Arbesman puts it, of just how common fame is in the world. He then runs the numbers: Divide the "famous-people" count by the global population (7,059,837,187) and you get 0.000086, or 0.0086 percent. Which is to say, almost no one is famous, so don't get too down on yourself.

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