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How many followers do I need to go live on Instagram?

On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers.

businessinsider.com - How Many Instagram Followers You Need to Start Getting Paid

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But at what point — and with how many followers — can an influencer start making money?

Insider has talked with dozens of influencers about when they started making money, how, and how much.

The good news is, there's no strict minimum.

For instance, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year. She said her starting sponsored-content package at the time was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. Today, influencers no longer need hundreds of thousands of followers to start earning cash.

Here are a few reasons why:

Here's a full breakdown of our coverage:

From brand deals:

Read more: Instagram is abruptly shutting down its affiliate marketing bonuses, which used to pay up to $400 a month

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How many IG followers is normal?

Average number of Instagram followers The largest segment are users that have between 1,000 - 10,000 followers with 45.7% and together the two segments make up the majority of Instagram users with 80.37%. A further 12.51% have 10,000 - 50,000 followers and only a mere 2.67% have 50,000 - 100,000 followers.

mention.com - Instagram Followers - Everything You Need to Know - Mention

In North America, over 31.09% of Instagram users have less than 1,000 followers. The largest segment in North America are users who have between 1,000 and 10,000 followers with 52% and together these two segments make up the majority of Instagram users with 83.09%. On the other hand, 12.42% have between 10,000 and 50,000 followers and only 1.97% have between 50,000 and 100,000 followers. 2.02% of users have between 100,000 and 500,000 Instagram followers. 0.27% of users have between 100,000 and 500,000 Instagram followers. Finally, users with over 1 million Instagram followers represent only 0.23% of total users.

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