Photo: Em Hopper

How many followers do you have to have for Instagram to pay you?

The good news is, there's no strict minimum. Five influencers Insider interviewed — all with under 6,000 Instagram followers — said they got paid by brands to post to their small audiences.

businessinsider.com - How many Instagram followers you need to start making money

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But at what point — and with how many followers — can an influencer start making money?

Insider has talked with dozens of influencers about when they started making money, how, and how much.

The good news is, there's no strict minimum.

For instance, Tess Barclay, a Toronto-based nano influencer who creates lifestyle content, started earning money with a few thousand Instagram followers in 2021. She makes money by working with brands and charges upwards of $154 for an in-feed Instagram post, she told Insider in May. "I always thought you needed a million followers, or a hundred thousand followers, to make money on social media," Barclay told Insider. "But that's really not true. There are so many ways that you can make it a business, even if it is part-time." Meanwhile, may other influencers start making money by earning a commission from sales via affiliate marketing. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels. Some Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app.

Here are a few reasons why:

Here's a full breakdown of our coverage:

From brand deals:

Read more: Instagram is shutting down its native affiliate-marketing program after more than a year of testing

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