How many followers do you need for IG to pay you?

The good news is, there's no strict minimum. Three influencers Insider interviewed — all with under 3,000 Instagram followers — said they got paid by brands to post to their small audiences.

businessinsider.com - How Many Instagram Followers You Need to Start Getting Paid

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But at what point — and with how many followers — can an influencer start making money?

Insider has talked with dozens of influencers about when they started making money, how, and how much.

The good news is, there's no strict minimum.

For instance, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year. She said her starting sponsored-content package at the time was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. Today, influencers no longer need hundreds of thousands of followers to start earning cash.

Here are a few reasons why:

Here's a full breakdown of our coverage:

From brand deals:

Read more: Instagram is abruptly shutting down its affiliate marketing bonuses, which used to pay up to $400 a month

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How much is 1m views on TikTok worth?

ngpf.org - QoD: How much can TikTok creator make from 1 million views? - Blog

Aug 31, 2022

Question of the Day

The TikTok video you made in your spare time went viral and hit 1 million views. Time to quit your day job?

Answer: Between $20 and $40 (or 2-4 cents per 1,000 views)

Questions:

Have you or any of your friends built an audience on TikTok? How easy or difficult was it?

Are there other ways to make money from having a significant set of followers on TikTok?

Does this information change your opinion of whether you can make a living off of TikTok videos?

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Plannthat.com):

In broad terms, the creator fund will pay between 2 to 4 cents per 1,000 video views. So, if your video gained 1 million views, you could make $20 to $40. But the creator fund is just one way to earn an income through TikTok! For creators that secure brand partnerships, you can unlock a much more lucrative stream of income through sponsored content. Usually, brands will want to see your audience size and engagement rate when deciding how much they’ll pay you for producing sponsored content.

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Your students can put their influencer skills to the test with NGPF's Influenc'd arcade game.

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