Social Media Means
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How many followers do you need for it to pay you?

The good news is, there's no strict minimum. Three influencers Insider interviewed — all with under 3,000 Instagram followers — said they got paid by brands to post to their small audiences.

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But at what point — and with how many followers — can an influencer start making money?

Insider has talked with dozens of influencers about when they started making money, how, and how much.

The good news is, there's no strict minimum.

For instance, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year. She said her starting sponsored-content package at the time was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. Today, influencers no longer need hundreds of thousands of followers to start earning cash.

Here are a few reasons why:

Here's a full breakdown of our coverage:

From brand deals:

Read more: Instagram is abruptly shutting down its affiliate marketing bonuses, which used to pay up to $400 a month

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What channel is 69 News on?

We also feature several live and taped local programs throughout the year. WFMZ-TV also programs a 24/7 69News Weather Channel on our digital channel 69.2.

Our coverage area is an unusual geographic market: the Lehigh Valley and Berks County. It's the third largest business district in Pennsylvania. This includes Lehigh, Northampton, Berks, and Carbon counties in Pennsylvania, and Warren County in New Jersey within the Allentown/Bethlehem/Easton, PA/NJ MSA. It also includes portions of Monroe, Schuylkill, Bucks, Chester, Delaware, and, Montgomery counties in Pennsylvania and Hunterdon, Mercer, Burlington, Camden, and Gloucester counties in New Jersey. WFMZ-TV programs 93 live half-hours of original local news each week. This equals over 2,416 hours of local news, weather, traffic and sports each year. Our Berks Edition newscast is dedicated to Reading and Berks County. To serve the Hispanic community, WFMZ-TV employs a full Hispanic news department, which produces a Spanish-language newscast each weeknight at 11pm airing on 69.1. WFMZ-TV has a seasoned team of award winning news journalists that viewers in our area depend on for local and regional election coverage, school closings, and live reports when news happens. Our program schedule includes popular syndicated shows, local sports, entertainment, classic family shows and religious programming. We also feature several live and taped local programs throughout the year. WFMZ-TV also programs a 24/7 69News Weather Channel on our digital channel 69.2. This channel is a destination for up-to-the-minute weather forecasts and information. In addition to live traffic/weather cameras and radar maps, a team of local meteorologist provide an updated forecast every 15 minutes. We also provide the local community with news and information on wfmz.com and our Smartphone Apps. These include our news app, weather app and 69 WFMZ Live app. News is continuously updated throughout the day to serve the needs of the community. Our monthly viewership continues to grow dramatically. Our online product has received excellent reviews and is highly successful as an advertising medium.

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