Social Media Means
Photo by Sarah  Chai Pexels Logo Photo: Sarah Chai

How many followers do you need on IG to get paid?

The good news is, there's no strict minimum. Three influencers Insider interviewed — all with under 3,000 Instagram followers — said they got paid by brands to post to their small audiences.

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But at what point — and with how many followers — can an influencer start making money?

Insider has talked with dozens of influencers about when they started making money, how, and how much.

The good news is, there's no strict minimum.

For instance, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year. She said her starting sponsored-content package at the time was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. Today, influencers no longer need hundreds of thousands of followers to start earning cash.

Here are a few reasons why:

Here's a full breakdown of our coverage:

From brand deals:

Read more: Instagram is abruptly shutting down its affiliate marketing bonuses, which used to pay up to $400 a month

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How can I make real money as a stay at home mom?

How to Make Money as a Stay-At-Home Mom: 15 Ideas You Can Try Start a Print-On-Demand Business. ... Try Affiliate Marketing. ... Become a Digital Expert. ... Sell an Online Course. ... Become a Virtual Tutor. ... Give Babysitting a Go. ... Sell Items You Don't Need. ... Flip Items. More items...

Some stay-at-home moms are well-known within their industry or local community. Some already have a strong social media presence on platforms like TikTok, Instagram, and Twitter. If you are or want to become one of these moms, you can consider turning your following into one of the most profitable and best jobs out there – being a social media influencer. To make this happen, you’ll need to produce content people want to share. Your ultimate goal will be to engage your audience to build a following. The first thing you’ll need to do is find your audience. You can’t be everything to everyone, so focusing on a specific area of interest is important. Finding the right audience will make it easier to build a strong following of people interested in what you have to say. Create quality content. If you want people to pay attention to what you have to say, you need to give them something worth reading, watching, or listening to. Get your audience hooked on your content by putting in the time and effort to produce high-quality material. Be yourself. People are attracted to authenticity, so it’s essential to be genuine to yourself if you’re planning on making money as a stay-at-home mom.

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