Social Media Means
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How many followers do you need on TikTok to get sponsors?

10,000 followers Similar to other social media platforms, you should have at least 10,000 followers for brands to consider you. If you meet this requirement, in addition to the basic TikTok rules, it is likely you can get sponsored by a brand or business on TikTok.

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TikTok is a huge market. With more than 1 billion monthly active users, the video sharing platform is estimated to pull in $500 million in revenue this year from the U.S. alone. Scratch huge—it’s a massive market. More importantly, TikTok has a lot of potential for monetization. Users creating quality and catchy content are getting a crazy number of views, going viral, and becoming social media influencers in no time. People want to jump on TikTok, both full-time and as a side hustle, and capitalize on the platform’s rising popularity to earn more money. Today’s TikTok stars like Charli D’Amelio are inspiring new career opportunities that begin with creating content that gets clicked on and noticed.

How to get started with sponsored posts on TikTok

First and foremost, sponsored ads are paid ads, where a company pays TikTok content creators to advertise their product to their followers. TikTok’s Ad Manager has a new hybrid format that manages the platform’s organic content and paid advertising. Brands can sponsor creators’ already published posts—provided they have the creator’s authorization. They can also reach out to popular TikTok influencers to put up sponsored posts that present their product or service in a favorable light. But that’s not it. People can also get sponsored by TikTok. To earn money directly from the platform, users have to apply for TikTok’s Creator Marketplace, for which they must:

Be 18 years or older

Meet a baseline of 100,000 verified followers

Have at least 100,000 video views in the last 30 days

Have a Pro account

Have posted three videos in the last 28 days

Who can get sponsored on TikTok?

You’re probably wondering how many followers you need to get someone to sponsor you on TikTok. Do you have to be an influencer? A micro-influencer? Famous?

Similar to other social media platforms, you should have at least 10,000 followers for brands to consider you. If you meet this requirement, in addition to the basic TikTok rules, it is likely you can get sponsored by a brand or business on TikTok.

But the main question is how do you get a sponsored post on TikTok?

How to get sponsored on TikTok

Before the money, you need a solid strategy to succeed on TikTok. Here are a few tactics to help you secure more brand connections and establish your brand.

1. Make your TikTok profile interesting

Your TikTok profile is your virtual business card. You want it to pop and encourage profile visitors to hit that ‘Follow’ button. What’s more, this doesn’t have to be hard.

Your TikTok profile should have:

A professional profile picture

A witty or memorable tagline

Links to other social media platforms, even better if you have a single link streamlining all your content

Your business contact email

A callout to brands to indicate you’re open to sponsorships

Gary Vaynerchuk’s TikTok is an excellent example of doing more with fewer words. His bio immediately informs you he’s an entrepreneur, investor, and CEO. By name-dropping some biggest companies right now (Uber, Venmo), he’s also telling you he isn’t your run-of-the-mill entrepreneur, investor, and CEO either.

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Why do Tiktoks get no views?

If your TikTok video has no views after an hour… TikTok has to make sure videos are within their community guidelines. They tend to pick up on TikTok videos that may contain inappropriate content and will hold them back to keep their audiences safe.

No views on TikTok? You might feel like you’re hitting your head against a brick wall, but there’s no need to start panicking. We’re here to help you break that barrier and get the most from your TikTok videos. You’re probably already aware of just how exciting TikTok can be. With 1 billion monthly active users, there’s tons of video views to be had on the social media platform. Within one “internet minute”, people watched 167 million videos on TikTok. Gen Z especially adore it: over half are on the TikTok app, and many will be scrolling through their “For you page” this very instant. Getting a slice of that action can be hugely lucrative. Those video views can translate into new followers and huge sales. So if your number of views is 0, you need to work out how to fix it. Luckily, we can help. We’ll go through why you may be getting no views on TikTok, and how to fix your video content so you can have fewer headaches. Soon, you’ll start to see your TikTok likes, engagement and views climb.

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