Social Media Means
Photo by Karolina Grabowska Pexels Logo Photo: Karolina Grabowska

How many followers do you need to be paid on Instagram?

The good news is, there's no strict minimum. Three influencers Insider interviewed — all with under 3,000 Instagram followers — said they got paid by brands to post to their small audiences.

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But at what point — and with how many followers — can an influencer start making money?

Insider has talked with dozens of influencers about when they started making money, how, and how much.

The good news is, there's no strict minimum.

For instance, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year. She said her starting sponsored-content package at the time was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. Today, influencers no longer need hundreds of thousands of followers to start earning cash.

Here are a few reasons why:

Here's a full breakdown of our coverage:

From brand deals:

Read more: Instagram is abruptly shutting down its affiliate marketing bonuses, which used to pay up to $400 a month

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How many years study media?

three years Media studies are generally three years long, resulting in a BA. You may have the chance to add a sandwich year and spend 12 months in industry, meaning that your degree will last four years. With the competition for jobs in the media industry, you should consider your placement options very carefully.

The job market for media studies graduates is competitive, and that’s reflected in the course. Don’t expect to be watching videos or listening to music all day, there’s a high degree of theoretical, research, and analytical work that goes hand-in-hand with the creative aspect of the subject. As you look at the role of media studies in contemporary society, you can expect to recognise bits of other subjects in your studies, including history, sociology, philosophy, psychology, and politics. Whichever route you choose – academic or vocational – you can expect a lot of self-study. Media studies are generally three years long, resulting in a BA. You may have the chance to add a sandwich year and spend 12 months in industry, meaning that your degree will last four years. With the competition for jobs in the media industry, you should consider your placement options very carefully. You may also want to develop a niche during your second and third years, when you begin to choose your own modules and specialise in certain areas. With the media industry going through such rapid change, there has never been a better time to enter this academic field. The rise of online platforms, and the innovations within the traditional media giants, is creating a need for highly skilled media professionals who can adapt and change with the times.

Media studies undergraduates can expect the following tasks during their studies:

writing reports and essays

presentations and pitches

film, music and creative projects

attending lectures and seminars

hearing from industry speakers

placements and industry experience

project and teamwork

Are you considering an accelerated degree? Click here to read more about the possibility of completing your undergraduate course in two years rather than three.

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