Photo: Skylar Kang

How many followers does it take for Instagram to pay you?

The good news is, there's no strict minimum. Three influencers Insider interviewed — all with under 3,000 Instagram followers — said they got paid by brands to post to their small audiences.

businessinsider.com - How Many Instagram Followers You Need to Start Getting Paid

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But at what point — and with how many followers — can an influencer start making money?

Insider has talked with dozens of influencers about when they started making money, how, and how much.

The good news is, there's no strict minimum.

For instance, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year. She said her starting sponsored-content package at the time was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. Today, influencers no longer need hundreds of thousands of followers to start earning cash.

Here are a few reasons why:

Here's a full breakdown of our coverage:

From brand deals:

Read more: Instagram is abruptly shutting down its affiliate marketing bonuses, which used to pay up to $400 a month

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Who is the number 1 famous in Instagram?

As of 23 November 2022 the most-followed person is Portuguese footballer Cristiano Ronaldo with over 503 million followers, and the most-followed woman is American reality television personality Kylie Jenner with over 373 million followers.

en.wikipedia.org - List of most-followed Instagram accounts - Wikipedia

This article is a list of the top 50 accounts with most followers on the photo and video-sharing social platform Instagram.[1][2][3] As of 16 December 2022 the most-followed person is Portuguese footballer Cristiano Ronaldo with over 516 million followers, and the most-followed woman is American reality television personality Kylie Jenner with over 375 million followers. Instagram's own brand account on the platform is the most-followed account overall, with over 578 million followers. Nike is the second most-followed brand account, with over 257 million followers. A total of 35 accounts have exceeded 100 million followers on the platform, with 19 of those having exceeded 200 million followers, 8 of those having exceeded 300 million, 2 exceeding 400 million and 2 exceeding 500 million.