Photo: Any Lane

How many followers is needed to get paid?

The good news is, there's no strict minimum. Three influencers Insider interviewed — all with under 3,000 Instagram followers — said they got paid by brands to post to their small audiences.

businessinsider.com - How Many Instagram Followers You Need to Start Getting Paid

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But at what point — and with how many followers — can an influencer start making money?

Insider has talked with dozens of influencers about when they started making money, how, and how much.

The good news is, there's no strict minimum.

For instance, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year. She said her starting sponsored-content package at the time was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. Today, influencers no longer need hundreds of thousands of followers to start earning cash.

Here are a few reasons why:

Here's a full breakdown of our coverage:

From brand deals:

Read more: Instagram is abruptly shutting down its affiliate marketing bonuses, which used to pay up to $400 a month

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How many people work at Instagram?

18,967 employees Based in Menlo Park, CA, Instagram is an industry leader with 18,967 employees and an annual revenue of $86.0B.

zippia.com - Working At Instagram: Employee Reviews and Culture - Zippia

Instagram is a free photo sharing application that enables its users to take photos, apply filters, and share them on social networks such as Facebook, Twitter, Foursquare, Tumblr, Flickr, and Posterous. It allows its users to capture and customize their photos and videos with several custom-built filter effects. Developed by Kevin Systrom and Mike Krieger, Instagram is compatible with all iOS and Android devices. It is currently used by over 200 million users worldwide. Instagram was founded in 2010 in San Francisco, California. It was acquired by Facebook in April 2012. Zippia gives an in-depth look into the details of Instagram, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Instagram. The employee data is based on information from people who have self-reported their past or current employments at Instagram. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Instagram. The data presented on this page does not represent the view of Instagram and its employees or that of Zippia. Instagram may also be known as or be related to Instagram and Instagram, Inc.

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