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How many followers must you have on TikTok to get paid?

Making money directly from TikTok To join TikTok's creator fund: a creator must be 18 years or older, have at least 10,000 followers, and have achieved at least 100,000 video views in a 30-day period.

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TikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetisation tools, brand deals, and song promos to make money. Users with as few as a hundred followers can still earn on the app by joining marketing contests.

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TikTok has grown dramatically over the past few years, crossing one billion monthly active users in 2021. But you don't need to have millions of fans to start making money on TikTok. There are myriad ways that users of the app can get paid, from using built-in monetisation features to joining promotional campaigns for brands and music marketers. For example, TikToker Lucy Davis, who has around 578,000 followers, told Insider she earns between $20 and $300 each time she livestreams on the app. (Read more about how much Davis earns.)

Making money directly from TikTok

TikTok offers built-in monetisation tools for influencers, including a creator fund, a tipping feature, and a virtual "gifts" product that allows users to send gifts to a creator which can then be converted into a real-world currency. TikTok requires that creators have a certain number of followers and views to access these features: To join TikTok's creator fund : a creator must be 18 years or older, have at least 10,000 followers, and have achieved at least 100,000 video views in a 30-day period. : a creator must be 18 years or older, have at least 10,000 followers, and have achieved at least 100,000 video views in a 30-day period. To receive virtual "gifts" during a livestream : a creator must be 18 years or older and have at least 1,000 followers. : a creator must be 18 years or older and have at least 1,000 followers. To receive "gifts" on other videos : a creator must be at least 18 years old and have at least 100,000 followers. : a creator must be at least 18 years old and have at least 100,000 followers. To receive "tips": a creator must be at least 18 years old and have at least 100,000 followers.

The amount that an influencer can earn from each feature is unpredictable.

For payments from TikTok's creator fund, the company takes into account a variety of factors, such as video views, video engagement, the location in which a video was seen, and total participants in its program. Some creators who have disclosed their TikTok creator fund earnings, including Hank Green, said they were paid a few cents for every one thousand views they generated on the app.

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"I don't know if I'm going to be able to fully support myself through the fund, or if it's going to be nice side-pocket cash," Isabella Avila, one of the creator fund's first 19 recipients, told Insider when the program first launched.

Making money by working with brands, marketers, and tech platforms

Creators with just a few hundred followers can also get cash on TikTok by participating in music-marketing challenges, among other types of deals. Song challenges are a new advertising tactic in which record labels or artists post contests on platforms like Pearpop and Preffy that ask users to make a video using a particular song. The companies then pay users on a sliding scale based on the number of views and "likes" they drive to the track, rather than offering an upfront flat fee to a single influencer. "The initial way influencer marketing would work would be you would go and pay a few people with big followings, but it would be like throwing a few big logs onto a non-existent fire," Pearpop's cofounder Cole Mason told Insider. "With challenges, there's a way to actually start the fire." Creators with fewer than 100,000 fans, often referred to as "micro" influencers, are an increasingly sought after category among brands and marketers on the app. "The price point for mega stars is extremely high," Zach Friedman, cofounder at the record label Homemade Projects, told Insider. "The way the TikTok algorithm works, it's hard to know what's going to be successful. Instead of paying a premium for a D'Amelio, you could pay a micro influencer $200 and their TikTok could get 10 million views. Because of this, it's better to cast a wider net."

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