Photo: Angela Roma

How many hashtags should I use to go viral?

If you use too many different hashtags, the AI will find it difficult or impossible to categorize your content. As a result, there is a risk that your video will not play well or will rarely be suggested to viewers. Three to four hashtags for a video are recommended.

kolsquare.com - A Guide on how to use Hashtags on TIkTok in 2022 - Kolsquare

What are 4Ps and 4Cs?

The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer....

Last updated Jan 2, 2020

What is the coolest job in the world?

Coolest Jobs In The World! Professional Sleeper. ... Netflix Tagger. ... Movie Critic. ... Water Slide Tester. ... Chief Shopping Officer. ... Seat...

Last updated Sep 25, 2019

Promotion

Aug 2022 / Blog / Social media

A Guide on how to use Hashtags on TikTok in 2022

The fact that using the hashtag symbol creates a so-called hashtag, which in turn categorizes content on social media, is clear to everyone by now. In general, hashtags help to get more visibility and reach. In addition, hashtags are usually clickable, which means that interested people can see any content related to the same hashtag on an overview page. Consequently, hashtags can be used in different ways. For example, a promotion or a competition, a podcast or a personal project can be classified in this way and easily found again. Fashion retailer Gina Tricot uses the hashtag #GinaMyWay to generate user-generated content and repost fans’ content on their own site. On TikTok, hashtags have two different purposes. On the one hand, they help the algorithm to identify which users might be interested in the content, and on the other hand, hashtags serve to easily categorize the videos. As with all things in life, the same goes for hashtags on TikTok: The right measure is crucial. If you use too many different hashtags, the AI will find it difficult or impossible to categorize your content. As a result, there is a risk that your video will not play well or will rarely be suggested to viewers. Three to four hashtags for a video are recommended. These should be a mix of those that are trending and those that describe your content as specifically as possible. Finally, users can easily follow their favorite hashtags on TikTok. You might even end up on your brand’s profile and hit the follow button. If you want to use hashtags on Tiktok in a targeted manner, you must not simply adopt 1:1 what you are used to from Instagram, for example. Instagram allows the use of a maximum of 30 hashtags, while TikTok hashtags count for the character count of the caption, which is up to a maximum of 150 characters in total. Also, on Instagram, hashtags can simply be posted in the comments to avoid a bulge of hashtag symbols in the actual caption. TikTok offers this option, too, but unlike Instagram, the hashtags in the comments are not clickable and therefore only serve half of their purpose. Furthermore, the For You page is a special feature for TikTok, as users land directly on it when they open the app. On this different kind of landing page, TikTok shows popular content, no matter how many followers their creators have. If your content appears on the For You page, it can be enormously helpful and may even go viral. Of course, it is advisable to keep an eye on the trends. Especially on TikTok, you can often find short-lived hits that have just gone viral. Hence, the easiest way is to watch the For You page and use the same hashtags promptly. Under “Discover” you can also find an overview and the most popular songs with the hashtags that are currently hot. As on any social platform, it is also worth keeping an eye on your competition. You will be doing a market and competitor analysis before planning the campaign anyway, so take advantage of the results. Moreover, relate the hashtags of other companies and influencers to their videos’ likes. This will tell you what works really well and what generates a lot of engagement. Similarly, you can critically examine your own content and its hashtags: what resonated well with your target audience and why? Be aware that the more popular a hashtag is, the faster you also risk getting lost in the big mass of videos. That is why the combination of big hashtags with niche hashtags is recommended. Furthermore, you can likewise look for related hashtags in order to achieve a certain variance and ultimately a target group penetration. If necessary, you can consider whether it makes sense for you to work with third-party providers and hashtag tools, too. On the other hand, you can always create your very own hashtags, perhaps even very specific ones to your content or brand. This is especially interesting for brand awareness, as it allows you to build and grow a following or community. Again, get to the point though. Hence, think of simple and understandable hashtags that pick up on one of your products, for example, or pick up on an event. Finally, location-based hashtags also make sense if you want to promote an event or something local in general. Especially for small businesses, a regional reference is helpful to address the appropriate target group.

What words does Instagram flag?

If you create a new post and type a caption that could be deemed abusive, such as tagging someone and saying 'You're stupid', then a little box...

Last updated Feb 28, 2021

How can I make side income?

Here are my favorite in-demand side hustles — some can earn you up to $3,000 a month — and where to find them: Selling stock photos. ......

Last updated Jun 18, 2018

Promotion

TikTok itself provides you with a list of the most popular hashtags within their Creative Center. There, you can even select the tag and define your search more precisely based on the industry.

Screenshot via TikTok

kolsquare.com - A Guide on how to use Hashtags on TIkTok in 2022 - Kolsquare

What are introverts good at?

Introverts are usually better listeners. The “quiet ones” really do tend to listen and consider the ideas and feelings of others. In conversation,...

Last updated Jun 22, 2020

Why do best friends fall apart?

There are many reasons why friendships end, including differing interests, changes in personality and physical separation. As people grow older,...

Last updated Dec 17, 2018

Promotion

How many followers do you need to make money?

With just 1,000 or so followers, you can make money on Instagram. Neil Patel, a widely known digital marketing specialist, says the key is...

Last updated Feb 24, 2022

Promotion

What is the fastest growing marketing?

Social media is one of the fastest and most cost-effective ways and tactics of digital marketing. Apr 6, 2022

Last updated May 30, 2019