Social Media Means
Social Media Means
Photo: Anna Shvets
To start earning money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for YouTube's Partner Program, which allows creators to start monetizing their channels through ads, subscriptions, and channel memberships.
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Read More »YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with dozens of creators who shared how much money they've earned on YouTube. This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn. YouTubers can earn their money a number of ways, from sponsorships to selling merchandise. But revenue from Google ads is a big chunk of many YouTube stars' incomes. Social-media creators who are part of the YouTube Partner Program can earn money off their videos with Google-placed ads. To start earning money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for YouTube's Partner Program, which allows creators to start monetizing their channels through ads, subscriptions, and channel memberships. Eight YouTubers recently shared their RPM rates, or revenue per mille. The YouTubers said they earned between $1.61 and $29.30 per 1,000 views. (Read the full breakdown of their RPMs.) How much YouTubers earn per month from the platform depends on factors like the amount of views, audience location, and content category. 26 YouTubers explained how much they earned per month and it ranged from $82 and $83,000. Those earnings can vary by month for creators. For example, Sarah Lavender, a YouTuber with about 100,000 followers, earned different monthly incomes ranging from about $1,000 in one month to over $6,000 in another. (She broke down her exact earnings each month for a year.) Another YouTuber, who has over 1 million subscribers and makes videos about personal finance, earned over $50,000 in a single month. But YouTube creators with far fewer followers can also make decent money. Nano influencer Jen Lauren earned $213 in a month, for instance. In all, Insider has spoken with dozens of YouTube creators about how much each of them made per month, on videos with 100,000 or 1 million views, and other financial topics.
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Read More »Many YouTube creators earn money off the ads that play in their videos and receive a monthly payout.
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