Social Media Means
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How many Instagram followers do you need to get paid?

The good news is, there's no strict minimum. Three influencers Insider interviewed — all with under 3,000 Instagram followers — said they got paid by brands to post to their small audiences.

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But at what point — and with how many followers — can an influencer start making money?

Insider has talked with dozens of influencers about when they started making money, how, and how much.

The good news is, there's no strict minimum.

For instance, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year. She said her starting sponsored-content package at the time was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. Today, influencers no longer need hundreds of thousands of followers to start earning cash.

Here are a few reasons why:

Here's a full breakdown of our coverage:

From brand deals:

Read more: Instagram is abruptly shutting down its affiliate marketing bonuses, which used to pay up to $400 a month

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How long does it take to learn social media marketing?

How long does it take to learn social media marketing? It is possible to learn social media marketing in as little as three months, though six months is more common with full-time effort. Social media marketing uses several platforms, each with specific content requirements and success strategies.

The best social media platform for you depends on your target audience. It takes time and consistency to achieve results with social media marketing. So, many companies focus their efforts on a few key social platforms rather than spread their efforts too thin. The most important thing to consider when choosing a platform is who you want to reach because different platforms attract different customer groups. Facebook is the largest social media network, with over 1.25 billion users worldwide. Facebook, Instagram, and Pinterest tend to have more female users, while YouTube, Snapchat, and Reddit tend toward more male users. Researchers find more users under 25 years old on Tumblr while Reddit's most massive audience is over 45 years old.

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