Photo: Maria Orlova

How many pillars do we have in digital marketing?

There are three key digital marketing pillars available to digital marketers: data, technology, and people. By themselves, each serves a purpose, but they're often siloed and inefficient.

caci.co.uk - The 3 pillars of digital marketing strategy (Which one is failing you?)

Can a teenager be a social media manager?

When everything's going well, a teen may be able to competently handle basic social media tasks. However, if things start to go sideways, you need...

Last updated Mar 14, 2020

What does Facebook pay per 1000 views?

Facebook's ad campaigns generate an average of $8.75 per 1,000 views, according to the Social Media Examiner. Tubefilter found Facebook creator...

Last updated Nov 14, 2019

Promotion

Whether your challenge is acquiring more leads, converting prospects or creating more value from your customer base, digital marketing success is almost impossible without the right data, technology, and people. There are three key digital marketing pillars available to digital marketers: data, technology, and people. By themselves, each serves a purpose, but they’re often siloed and inefficient. Combine them together, though, and you have the foundations for highly effective digital marketing strategy.

Data, tech, and people: the three digital marketing pillars

When we ask digital marketers what their greatest challenge is, it’s almost always that they want to maximise the value of their existing customer base. And for many, this is more of a priority than attracting new customers. Little wonder really, when on average it costs around five times more to attract a new customer than to retain an existing one. And when you consider the volumes of data brands now have at their disposal but don’t use, the potential to extract far greater insight on their customers is immense. Truly, data is your most valuable asset by far. But without the technology, structure, and process in place to support it, that asset can easily go to waste.

Data: comes in all shapes and sizes

There’s a whole host of data available to organisations which can come from a variety of different channels and activities:

Demographic data – who the users are and their interests

– who the users are and their interests Behavioural data – customer activity to date

– customer activity to date Contextual data – what’s happening in real-time

Technology: the great enabler

On its own, technology won’t solve a thing. But combine it with the right data, and the talent needed to interpret it, and it can bear significant fruit. Three broad types of technology have important roles in your digital marketing stack: Facilitative – external tools which are developed by third parties and are often ‘off-the-shelf’ – external tools which are developed by third parties and are often ‘off-the-shelf’ Web analytics – to measure customer activity and behaviour online, including bespoke reporting – to measure customer activity and behaviour online, including bespoke reporting Internal – self-developed systems meeting your unique needs, which can’t be bought ‘off-the-shelf’

People: the human piece of the puzzle

As we know, people come in all shapes and sizes, and digital marketing is no exception. To get the most out of yours, though, you’ll need to stay on top of:

How much does Kim Kardashian get paid for an Instagram post?

Kardashian reportedly makes between $670,000 and $1 million per sponsored post. Oct 3, 2022

Last updated May 14, 2020

What is the 3 rule marketing?

Three is the smallest number to create a pattern. The simple formula was used heavily in the past through paid TV spots to hit the largest segment...

Last updated Aug 26, 2018

Promotion

Team structures and skillsets – the make up of your team and who does what – the make up of your team and who does what External suppliers and agencies – the skills your team needs to outsource – the skills your team needs to outsource Management levels – understand how data flows to management teams and how it will be interpreted

Combining Digital Marketing pillars for ultimate success

When you combine the forces of data, technology, and people, you create a self-populating circle of information and insight. Each one informs the other. Without data, most tools and technology are completely useless. And just like a purchase database is useless without data, an Email Service Provider (ESP) relies completely on data to work effectively. If the right technology can’t feed this data back to marketing and other teams in turn, it’s incredibly difficult to extract the right insight, which is critical to optimisation and marketing activity development. And the reverse is also true, if you want to truly maximise opportunities to grow your customer base. There are scores of technologies that produce, rather than consume data. Tools like web analytics software constantly produce customer activity records which are then fed to marketers. And how this data is used is ultimately up to the people in the organisation. But technology can also have a significant impact on the people in organisation. For a tool to succeed, it needs the right aptitudes, skills, and personnel. It can even make some roles redundant. ig 1: The three pillars of digital marketing and how they fuel one another. We tend to find that most organisations focus on one or possibly two of these elements. Some marketers have a deep opinion on which is the most important. But the truth is, without all three feeding each other, truly effective insight is almost impossible to attain.

WANT TO KNOW MORE?

Our team of digital consultants have helped many organisations from John Lewis to Heathrow Airport, if you need help with you digital marketing strategy, get in touch.

caci.co.uk - The 3 pillars of digital marketing strategy (Which one is failing you?)

What are the 3 most popular forms of social media today?

Top Social Media Platforms in 2022 Facebook. 2.9 billion. YouTube. 2.56 billion. WhatsApp. 2 billion* Instagram. 1.47 billion. WeChat. 1.26...

Last updated Apr 17, 2019

What do rich people do for a living?

What Do Most Millionaires Do for a Living? Under 50 Years Old 50 - 70 Years Old 1. Banking and Finance 1. Banking and Finance 2. Technology 2....

Last updated May 31, 2022

Promotion

Which social media is not secure?

The heavy hitter in the social media world, of course, is Facebook with 1.86 billion active monthly users [2]. Facebook is also the social media...

Last updated Apr 7, 2020

Promotion

What are jobs no one wants to do?

The top three high paying jobs that no one wants are sanitation worker, exterminator, and sanitary landfill operator. Aug 23, 2022

Last updated Jun 11, 2019