Social Media Means
Photo: eberhard grossgasteiger
two reels Posting one or two reels per day at strategic times, as well as utilizing trending reel audio and hashtags will help push your posts to the top of your followers' feeds. We suggest posting at least one photo per day, but how often you post depends more on your goals and your brand.
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Read More »While quality content is arguably the most important factor for consistently growing your social media presence, knowing when to post and how often to post is essential to making sure you reach your desired audience. Creating a strategy around your timing has become a not-so-secret way to maintain some level of control over the constantly changing landscape of social media these days. To make this process easier on you, we developed this cheat sheet on how frequently you should post to Twitter, Facebook, Pinterest, Instagram, LinkedIn, and TikTok. If you’re looking to grow a following or simply want to chat with your community when they’re online, consider the following tips for how often to post on social media. This is the first step to giving your audience what they want, when they want it. After the third tweet in a day, data suggests engagement significantly decreases. It also matters what day and time you post on Twitter. All this being said, having independent conversations as they come up will help you engage with your community in a way that scheduling a tweet cannot. While all social media is, at its best, a conversation, Twitter is the easiest platform to engage with your followers on a friendship level by regularly responding to questions or retweeting and favoriting other people’s content. The more you interact with fellow Twitter users — especially your followers — the more likely people will pay attention when you post original content. Posting once or twice each weekday and once over the weekend has proven to be a solid Facebook strategy. Using this schedule establishes you as a regular presence in your followers’ lives, while not bombarding their feeds with low quality content simply to satisfy the algorithm. In fact, posting more often could cause you to lose potential customers or followers — while users enjoy interacting with their favorite brands, they also want to see what their friends and family are up to. Scheduling posts for between once a week and once a day tends to be the steadiest strategy for most brands. Instagram’s heavy push for video content lately has skewed stats for post popularity between image posts and video content like reels. Posting one or two reels per day at strategic times, as well as utilizing trending reel audio and hashtags will help push your posts to the top of your followers’ feeds. We suggest posting at least one photo per day, but how often you post depends more on your goals and your brand. What matters most for staying on top of the algorithm is consistency; establish a few set time windows, and post regularly during those times.
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Based on our experiments and analysis of 30,000 posts, the best time to post on TikTok for maximum engagement is Thursday at 7 PM.
Read More »For maximum engagement, try posting between four and 10 times per day. Pinterest altered their algorithm back in 2019 to prioritize “Fresh Pins” over re-pinned content, so if you can’t keep up with publishing 10 new pins a day, feel free to set up the most humane schedule for your needs, as it shouldn’t tank your engagement. Like with all social media platforms, Pinterest engagement favors consistency, so find a schedule that works for you and stick to it.
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