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How many snaps are sent a day on average?

Snapchat reaches over 75% of the millennial and Gen Z population in the US. On average, 5 billion Snaps are created every day.

backlinko.com - Snapchat Demographic Stats: How Many People Use Snapchat in 2022?

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Snapchat launched in July 2011 as an “ephemeral” messaging platform. The app, originally called “Picaboo”, was initially only available on iOS. The Picaboo app didn’t take off right away, with only 127 users in its first few months. A rebrand to Snapchat and release on Android fueled rapid growth. The app then quickly reached a milestone of 100,000 daily active users about a year after launch. Today, Snapchat has more than 293 million daily active users around the globe. Financial year-over-growth is strong too, with revenue in Q2 of 2021 reaching $982 million, with an improvement of 116.25% compared to the previous year. worldwide. 67.58% of Snapchat daily active users are based outside of North America. of Snapchat daily active users are based outside of North America. Snapchat reaches over 75% of the millennial and Gen Z population in the US. of the millennial and Gen Z population in the US. On average, 5 billion Snaps are created every day. Snaps are created every day. Market capitalization of Snap Inc. is $ 118.99 billion .

. Snapchat generated $2.5 billion in annual revenue in 2020.

in annual revenue in 2020. Snapchat holds 872 patents.

Snapchat has 293 million daily active users worldwide. An increase of 85.44% from 158 million daily users in 2016. Their worst performing year for user growth was 2018 when Snapchat ended the year with 186 million daily active users. This was a decrease of 1 million users since 2017. Since 2014, Snapchat has added an average of 32.88 million daily active users each year. Year Number of daily active users Q2 2012 100 thousand Q4 2012 1 million Q1 2013 8.04 million Q2 2013 17.53 million Q3 2013 25.62 million Q4 2013 34.8 million Q1 2014 46 million Q2 2014 57 million Q3 2014 62 million Q4 2014 71 million Q1 2015 80 million Q2 2015 86 million Q3 2015 94 million Q4 2015 107 million Q1 2016 122 million Q2 2016 143 million Q3 2016 153 million Q4 2016 158 million Q1 2017 166 million Q2 2017 173 million Q3 2017 178 million Q4 2017 187 million Q1 2018 191 million Q2 2018 188 million Q3 2018 186 million Q4 2018 186 million Q1 2019 190 million Q2 2019 203 million Q3 2019 210 million Q4 2019 218 million Q1 2020 229 million Q2 2020 238 million Q3 2020 249 million Q4 2020 265 million Q1 2021 280 million Q2 2021 293 million 32.42% (92 million) of Snapchat daily active users are based in North America (including Mexico, the Caribbean, and Central America). The Snapchat daily active user base in North America has grown by 55.7% since 2016. Year Number of daily active users Q1 2013 6.598 million Q2 2013 11.9 million Q3 2013 16.58 million Q4 2013 21.21 million Q1 2014 26 million Q2 2014 30 million Q3 2014 32 million Q4 2014 35 million Q1 2015 38 million Q2 2015 40 million Q3 2015 44 million Q4 2015 48 million Q1 2016 64 million Q2 2016 61 million Q3 2016 65 million Q4 2016 68 million Q1 2017 71 million Q2 2017 75 million Q3 2017 77 million Q4 2017 80 million Q1 2018 81 million Q2 2018 80 million Q3 2018 79 million Q4 2018 79 million Q1 2019 80 million Q2 2019 83 million Q3 2019 84 million Q4 2019 86 million Q1 2020 88 million Q2 2020 90 million Q3 2020 90 million Q4 2020 92 million Q1 2021 93 million Q2 2021 95 million Year Share 2013 60.94% 2014 49.29% 2015 44.86% 2016 43.04% 2017 42.78% 2018 42.47% 2019 39.45% 2020 34.71% 2021 (Q2) 32.42% Snapchat reports that 26.62% (78 million) of Snapchat daily active users are based in Europe (including Russia and Turkey).

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The Snapchat user base in Europe has increased by 69.57% since mid-2016, at which point the continent was home to 46 million daily active users. Year Number of daily active users Q1 2013 0.96 million Q2 2013 3.85 million Q3 2013 6.51 million Q4 2013 9.66 million Q1 2014 14 million Q2 2014 18 million Q3 2014 20 million Q4 2014 23 million Q1 2015 27 million Q2 2015 29 million Q3 2015 30 million Q4 2015 34 million Q1 2016 39 million Q2 2016 46 million Q3 2016 49 million Q4 2016 52 million Q1 2017 55 million Q2 2017 57 million Q3 2017 57 million Q4 2017 60 million Q1 2018 62 million Q2 2018 61 million Q3 2018 59 million Q4 2018 60 million Q1 2019 61 million Q2 2019 64 million Q3 2019 65 million Q4 2019 67 million Q1 2020 70 million Q2 2020 71 million Q3 2020 72 million Q4 2020 74 million Q1 2021 77 million Q2 2021 78 million Year Share 2013 27.76% 2014 32.39% 2015 31.77% 2016 32.91% 2017 32.08% 2018 32.26% 2019 30.73% 2020 27.92% 2021 (Q2) 26.62% According to company data, 40.96% (120 million) of Snapchat daily active users are located in Asia, Africa, South America and Australia. The international Snapchat user base (excl. Europe) has increased by 55% in 2020, adding 35 million new daily active users in the region. Year Number of daily active users Q1 2013 0.54 million Q2 2013 1.76 million Q3 2013 2.89 million Q4 2013 3.91 million Q1 2014 6 million Q2 2014 9 million Q3 2014 11 million Q4 2014 13 million Q1 2015 16 million Q2 2015 18 million Q3 2015 20 million Q4 2015 24 million Q1 2016 29 million Q2 2016 36 million Q3 2016 39 million Q4 2016 39 million Q1 2017 40 million Q2 2017 42 million Q3 2017 44 million Q4 2017 47 million Q1 2018 48 million Q2 2018 47 million Q3 2018 47 million Q4 2018 47 million Q1 2019 49 million Q2 2019 56 million Q3 2019 61 million Q4 2019 64 million Q1 2020 71 million Q2 2020 77 million Q3 2020 87 million Q4 2020 99 million Q1 2021 111 million Q2 2021 120 million

How many Snaps are created every day?

Snapchat reports that an average of 5+ billion snaps are created every day. An increase of 25% from 4+ billion in Q2 2020. Snapchat pays over $1 million daily to creators of top-performing videos on the platform. The entertainment platform receives more than 525,000 submissions per day on average. Over 125 million users engage with the Spotlight product feature on a monthly basis. According to Snap Inc.’s internal data, 250+ million users access Snap Map on a monthly basis. An increase from 200+ million users in Q2 2020.

More than 30 million businesses are viewable on the Snap Map.

One of the recent major Snapchat acquisitions includes the reported $166 million purchase of AI Factory. The computer vision startup helped enable Cameos (an animated selfie-based feature) on the platform. More than a third of Snapchat acquisitions (37.93%) were announced in 2016 & 2017. Year Number of acquisitions 2014 3 2015 2 2016 5 2017 6 2018 2 2019 2 2020 2 2021 (as of February 2021) 7

Snap Inc. holds a total of 872 patents.

In the last 3 years alone (2018-2020), Snap Inc. has been granted 445 patents (56.9% of all its current granted patents). Note: Data may not include all patent entries. Year Number of patents 2012 6 2013 9 2014 30 2015 62 2016 77 2017 140 2018 129 2019 169 2020 147 2021 (as of October 2021) 138 (pending)

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Snapchat has reported $2.5 billion in annual revenue for 2020. An increase of 118.86% compared with $1.18 billion two years earlier. In Q2 of 2021 revenue increased 116% to $982 million, compared to the preceding year. Year Annual revenue (in millions) 2014 $3.1 2015 $59 2016 $404 2017 $825 2018 $1,180 2019 $1,716 2020 $2,507 2021 (Q1 + Q2) $1,752 The North American market (inc, Mexico, the Caribbean, and Central America) contributed 70.8% ($1.775 billion) of Snapchat’s annual revenue in 2020. Year Annual revenue (in millions) 2016 $363 2017 $675 2018 $781 2019 $1,068 2020 $1,775 2021 (Q1 + Q2) $1,255 The European region (incl. Russia and Turkey) contributed 15.50% ($152,27 million) of Snapchat’s Q2 2021 revenue. Since 2017, Snapchat annual revenue from the European market has grown by 3.91 times. Year Annual revenue (in millions) 2016 $36 2017 $102 2018 $186 2019 $269 2020 $399 2021 (Q1 + Q2) $266 The Rest of the World (Asia, Africa, South America, Australia) market contributes 13.04% ($128 million) of Snapchat’s revenue for Q2 2021. Year Annual revenue (in millions) 2016 $6 2017 $60 2018 $170 2019 $263 2020 $333 2021 (Q1 + Q2) $231 Snapchat defines average revenue per user (ARPU) as quarterly revenue divided by the average daily active users. Annual ARPU is calculated as the sum of each reported quarterly ARPU. Snapchat reported an average revenue of $10.09 per user in 2020. A 116.99% increase from $4.65 three years earlier. Year Average revenue per user 2015 $0.59 2016 $2.71 2017 $4.65 2018 $6.29 2019 $8.29 2020 $10.09 2021 (Q1 + Q2) $6.09 Snapchat’s user base in its 10 largest markets (by the size of the social platform audience) contributes a total of 65.89% of Snapchat’s global advertising audience reach (out of a total of 513.9 million). Country Reach USA 105.25 million India 99.8 million France 23.4 million UK 19.8 million Saudi Arabia 19.1 million Mexico 17.65 million Pakistan 14.8 million Germany 14.45 million Iraq 12.15 million Egypt 12.05 million On a worldwide level, the reach of Snapchat advertising audiences makes up 8.4% of the population aged 13+. Here’s the list of countries with the highest reach rate of the population aged 13+: Country Reach of 13+ audience Luxembourg 75.2% Saudi Arabia 69.0% Norway 68.7% Kuwait 52.5% Denmark 49.0% Sweden 45.3% Iraq 44.1% Ireland 42.7% France 44.1% Bahrain 41.9% The average US Snapchat user spends 26 minutes per day on the app in 2021. A slight increase from 24 minutes per day reported back in 2016. The Snapchat ad audience predominantly consists of female users with 56.4%. The male audience makes up most of the remainder, at 43.1%. Based on data from Comparably, the average annual compensation at Snap Inc. is $110,642. Based on H1B Salary Database data, employees at Snap Inc. in the US on H-1B visas (employment visas for foreign workers) receive a median base salary of $134,098.

Conclusion

Snapchat user growth has slowed down, especially in mature markets like North America and Europe. But has done well in terms of increasing revenue over the past few years.

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backlinko.com - Snapchat Demographic Stats: How Many People Use Snapchat in 2022?

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