Photo: Nicola Barts

How much can you earn on TikTok?

The amount of money you can make from TikTok is unlimited, but it varies. Some of the world's best-known creators earn millions of pounds through the platform each year. For example, according to the Digital Marketing Institute, US creator Addison Rae has made around $5 million from her TikTok videos.

simplybusiness.co.uk - How do you make money on TikTok? - Simply Business

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TikTok analytics – how is your content performing?

If you want to start earning money on TikTok, it’s important to track the performance of your content. Analysing data can help you to see what’s working and whether your audience is engaging with your posts. This information could be valuable if you want to show brands why they should partner with you. To view your analytics on TikTok, visit your profile, tap the three dots in the top right-hand corner, select ‘Creator Tools’ and then select ‘Analytics’.

Your analytics will be split into three sections:

Overview – here you can check follower growth, profile views, video views, and engagements over different time periods Content – this allows you to analyse the performance of each video you post, but data is only available for the last seven days Followers – from this tab you can see where you’re audience is from and at what times they’re most engaged

What is the TikTok Creator Fund?

TikTok Creator Marketplace – a platform where creators can connect with brands and agencies with the aim of making content together LIVE Gifts – creators who receive gifts from followers during live streams can redeem them for money Video Gifts – a way for creators to make money from their short videos. Any gifts they receive can be exchanged for cash Tips – creators using this feature can receive tips from followers who want to support them financially

How does the Creator Fund work?

The Creator Fund will pay you based on video views and engagement. You can only get paid for videos that meet TikTok’s Community Guidelines and Terms of Service. Once you start getting paid, the money will appear in a Creator Fund Dashboard. From here, you can withdraw money to a payment platform like PayPal.

What is the Creator Fund criteria?

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be at least 18 years old

meet minimum follower requirements (dependent on region, but usually around 10,000)

have at least 100,000 video views in the last 30 days

have at least three posts in the last 30 days

make sure your account meets TikTok’s Community Guidelines

How to get followers on TikTok

The key to building a following on TikTok is to understand your target market and create content they want to watch. You’ll also need to post regularly and engage with your audience if you want to attract more followers. Here are five quick tips that can help you to build your audience and get more views on TikTok: use trending hashtags and recommended or trending songs – using tags and popular songs in your posts increases your chances of being seen on more people’s ‘For You Page’ jump on the latest trends – putting an interesting spin on a popular trend can increase your exposure. TikTok trends move quickly though, so make sure you’re up to date build relationships with other creators – cross-sharing content with other influencers can get your posts in front of a wider audience get involved in TikTok challenges – starting your own TikTok challenge or creating a memorable version of an existing one can increase your reach create quality, shareable content – good lighting and clear sound increase the appeal of your videos so people are more likely to share them

What is the best time to post on TikTok?

TikTok allows you to see when your audience is active, so try to base your posts around these times. As with other social media platforms, some of the most effective times for posting content include mornings, evenings, and Sundays. Think about what times your audience are most likely to be on their phone and build your strategy around them.

How else can you make money on TikTok?

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If you’re looking to become an influencer and make money from affiliate marketing, it pays to have a multi-channel strategy. This means building your following across different platforms such as Instagram and YouTube, as well as TikTok. Developing your online brand across several platforms can help you to get in front of a wider audience, build trust with your followers, and ultimately create more opportunities to make money. That said, here are some other ways you can make money solely from TikTok: song promotions – record labels and music promoters often pay influencers to promote their artists’ songs collect virtual gifts and tips – you can earn extra revenue by creating content that your followers enjoy. TikTok has some useful tools (see above) to help you collect gifts and tips become a consultant – if you’re already making money from TikTok, new creators could hire you to offer tips and advice on how to get started sell your own products – small businesses can use – small businesses can use TikTok Shop to sell directly on the platform through a mix of live streams and videos

Tips for building your self-employed business

If you want to make money from TikTok, you’ll need to make sure you’re paying enough tax and have the right insurance. Here are some more useful guides that can help you build your influencer business: What are your ideas for making money on TikTok? Let us know in the comments below.

Photograph 1: amornchaijj/stock.adobe.com

Photograph 2: Atstock Productions/stock.adobe.com

simplybusiness.co.uk - How do you make money on TikTok? - Simply Business

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