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How much do most marketing jobs pay?

How does their pay compare to other marketing and advertising positions? Career Median Annual Salary Market Research Analysts and Marketing Specialists $63,920 Advertising and Promotions Managers $127,150 Public Relations Managers $125,780 Marketing Managers $135,030

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Marketing Manager Salaries and Job Outlook

Median Annual Salary

Salaries for marketing managers can vary widely based on a person's experience, their role or specialty, and the size of the company they work for. That said, the median annual salary for marketing managers is $135,030, according to the U.S. Bureau of Labor Statistics (BLS). Take a look at median annual salaries by state. Marketing Managers National data Median Salary: $135,030 Projected job growth: 9.9% 10th Percentile: $77,680 25th Percentile: $100,010 75th Percentile: $192,520 90th Percentile: N/A Projected job growth: 9.9% State data State Median Salary Bottom 10% Top 10% Alabama $103,170 $60,750 $207,820 Alaska $95,420 $60,400 $169,130 Arizona $120,260 $74,300 N/A Arkansas $126,500 $58,260 $206,380 California $163,420 $86,990 N/A Colorado $160,530 $97,360 N/A Connecticut $135,950 $78,660 N/A Delaware $163,240 $117,630 N/A District of Columbia $162,660 $100,010 N/A Florida $127,140 $63,090 N/A Georgia $127,690 $77,930 N/A Hawaii $99,880 $61,510 $163,240 Idaho $89,790 $47,800 $168,400 Illinois $127,300 $63,910 N/A Indiana $120,740 $66,340 $201,380 Iowa $120,010 $67,530 $203,040 Kansas $124,170 $73,050 $192,320 Kentucky $125,690 $60,080 N/A Louisiana $98,320 $58,890 $193,750 Maine $108,770 $75,370 $169,130 Maryland $128,160 $78,400 N/A Massachusetts $156,330 $83,940 N/A Michigan $124,930 $61,360 N/A Minnesota $152,350 $81,410 N/A Mississippi $82,240 $47,650 $166,180 Missouri $102,060 $63,520 $191,790 Montana $99,510 $67,460 $206,380 Nebraska $99,070 $47,750 $163,180 Nevada $100,040 $47,750 N/A New Hampshire $128,960 $78,400 N/A New Jersey $163,290 $103,040 N/A New Mexico $99,070 $59,370 $205,330 New York $169,130 $104,210 N/A North Carolina $129,570 $77,680 N/A North Dakota $124,650 $81,400 N/A Ohio $127,860 $77,680 N/A Oklahoma $104,740 $59,870 N/A Oregon $125,900 $75,370 $206,890 Pennsylvania $127,690 $76,130 N/A Rhode Island $152,350 $99,520 N/A South Carolina $124,400 $61,330 $207,820 South Dakota $126,500 $79,860 N/A Tennessee $103,750 $61,090 $182,540 Texas $128,030 $67,070 N/A Utah $104,560 $61,190 $173,550 Vermont $99,480 $59,820 $161,630 Virginia $162,640 $93,450 N/A Washington $152,350 $94,590 N/A West Virginia $81,810 $57,920 $168,400 Wisconsin $124,570 $75,270 $206,890 Wyoming $102,330 $77,940 $169,130 Source: U.S. Bureau of Labor Statistics (BLS) 2021 median salary; projected job growth through 2031. Actual salaries vary depending on location, level of education, years of experience, work environment, and other factors. Salaries may differ even more for those who are self-employed or work part time. Search for programs near you ZIP or Postal Code High school graduation year - Select One - 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1979 1978 1977 1976 1975 1974 1973 1972 1971 1970 1969 1968 1967 1966 1965 1964 1963 1962 1961 1960 1959 1958 1957 1956 1955 1954 1953 1952 1951 1950 Highest level of education - Select One - Some High School High School Diploma (or GED) Some College (No Degree) Associate's Degree Bachelor's Degree Master's or Higher Find Schools

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Wide Range of Salaries

Marketing manager careers are so varied today that it would be misleading to cite one general salary. Pay could depend on one of many specialties and demand for the role. For example, search engine optimization (SEO) takes technical knowledge to master, a skill that wasn't that common until recently.

Here's a look at median annual salaries for some common marketing careers.

Factors that Affect Salary

In marketing, your experience and the size of the company you work for can have a big influence on your salary. "Your earning potential is heavily weighted on your work experience," says Laurie Ehrlich, founder and chief strategist at Elevate Marketing Strategy. Larger companies often offer larger salaries, but in exchange, they'll look for job candidates who have extensive experience, possibly in a specialty. In marketing, your experience and the size of the company you work for can have a big influence on your salary. While smaller organizations may pay less, they can offer marketing professionals broader experience, and this can allow them to specialize while still learning the basics across several areas of marketing. This can be invaluable when seeking higher-paying opportunities. Another factor that can affect your salary is your education. There are three common marketing degrees, and each level comes with deeper knowledge and skills:

Job Outlook

According to the BLS, overall employment for marketing managers is expected to grow 10 percent between 2021 and 2031, faster than the national average for other occupations. As the world moves online more and more, the need for marketers who specialize in print media will decrease while the demand for digital marketers will grow. This means that marketing roles that focus on reaching consumers online through websites and social media could be a lucrative career choice.

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Here's a look at projected job growth through 2031 for other marketing careers:

Market Research Analyst 19% Public Relations Specialist 8%

How Much Competition Will I Face for a Job?

Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job. Digital marketing has created many new marketing specialties to choose from, and all include managerial roles. Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job. Social media, digital content, SEO, and search engine marketing (SEM) are just some of the careers that have grown out of digital marketing. The ability to spot and analyze trends to determine creative marketing strategies for clients is essential, and this comes with work experience.

In addition to experience, these tips could help you move up:

Learn to use software to target your digital audience, generate analytics, and track the performance of marketing campaigns. Earn a certification in the marketing specialty that you want to pursue. If you're interested in data analytics, for example, you might consider the Insights Professional Certification , offered by the Insights Association. The American Marketing Association offers professional certifications in management, digital marketing, content marketing, and more. Google offers several certifications in online advertising, and some job descriptions will specify a required credential. Twitter, Amazon, and software marketing companies such as HubSpot and Moz also offer various marketing certifications, including SEO credentials.

Marketing Manager Salary Comparison

Salaries for marketing managers are similar to pay for other managerial roles, but they trend a bit higher. Here's a look at salaries for comparable roles in other business careers.

Written and reported by: Emily Price Contributing Writer

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