How much do you pay someone to manage your social media?

Social Media Marketing Company Costs The services of a social media marketing firm can come in anywhere between $50-$300 per hour depending on the breadth of services you're looking for.

expertmarket.com - Social Media Management Pricing: What Are the Costs in 2023?

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How Much Does Social Media Marketing Cost?

You have two options here. You can either work with a social media management company, which typically charge monthly, or you can hire a freelancer, who usually charge by the hour. Below, we outline the average cost of both options.

Social Media Marketing Company Costs

The services of a social media marketing firm can come in anywhere between $50-$300 per hour depending on the breadth of services you're looking for. Taking digital marketing firm BrandLyft for an example. They've received five-star customer reviews from the majority of their clients. Let's look at some quick-fire stats from Clutch.co:

Hourly charge: $50-$99

Client focus: 80% small business (<$10M)

Cost of a four-month advertising and marketing project in 2021: $10,000-$49,999

Cost of a five-month digital marketing project including social media in 2021: <$10,000 Pricing may not always be on an hourly or per-project basis. Some social media marketing companies offer monthly price packages for a standard set of service. This can take a weight off your shoulders as you can easily plan month-to-month budgets this way. Here are some examples of the lowest monthly costs for social media marketing companies we've found to be high quality: Social High Rise responds to customer reviews and increases local search traffic: $249

Authentic Agency creates and publishes social media ads: $1,497

Social Media Marketing Freelancer Costs

These days it's easy to find peer-reviewed social media managers offering freelance services through platforms like UpWork and Fiverr. In researching these prices, we included top-rated and vetted freelance professionals endorsed by their respective platforms as reliable for quality and punctuality. You can always find someone willing to do the work for less money, but buyer beware of poor quality marketing which could actually harm your business rather than enhance it. Here's an idea of standard costs of custom social media post creation (including research and creative content production): Four social media posts with relevant hashtags and captions over two channels: $285

10 social media posts across two channels: $395

20 posts across three social media accounts: $595

30 posts across four social media accounts: $795

[Prices correct as of November 2022]

Agencies like MarketerHire or Virtual Employee offer an even more thorough level of vetting and will match you to a specific pool of professionals according to your business' needs. Alternatively, you can access Expert Market's trusted supplier network if you provide us with a couple of basic details about your social media marketing.

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Which social media do Gen Z use?

Instagram (76%), TikTok (68%) and Snapchat (67%) are all used by at least two-thirds of Gen Z respondents, followed by Facebook (49%) and Twitter (47%). TikTok's usage by Gen Zers is up 21 percentage points from a 2020 Morning Consult survey.

morningconsult.com - Gen Z Is Extremely Online - Morning Consult

Born between 1997 and 2012, Gen Z is the first generation that’s totally digitally native. Four out of five of their favorite brands are technology companies. They’re abandoning traditional corporate jobs in favor of content creation, and they’ve even devised a new vocabulary inspired by algorithmic guidelines. A new Morning Consult survey of Americans between the ages of 13 and 25 highlights the extent to which young people use one facet of the internet in particular: social media. Fifty-four percent of Gen Zers said they spend at least four hours daily on social media, and almost 2 in 5 (38%) spend even more time than that. Nearly 9 in 10 (88%) said they use Alphabet Inc.’s YouTube, making it the generation’s most-used social platform by a wide margin. Meta Platform Inc.’s Instagram ranked second, used by roughly three-fourths (76%) of Gen Zers.

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