Social Media Means
Social Media Means
Photo: cottonbro studio
Instagram influencers with at least 100,000 followers can make good money on the platform. On average, these influencers can make around $1,000 for a sponsored post—not bad for just one image! Again, the pay rate depends on how good of a fit an influencer is for the brand. Some niches also pay better than others.
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Read More »For some, Instagram is a full-time job. But just how much do Instagram influencers make? Learn more about the richest IG influencers and how they get paid. Instagram has been around since 2010. Today, there are more than 1 billion users on the platform. Is it really possible to make a living by posting pictures on social media? It turns out you can—but the path to becoming an influencer is harder than you think. Find out how much money Instagram influencers make. Plus, learn how you can increase your own chances of earning money on Instagram. Instagram can pay big bucks if you manage to get famous on the platform. Celebrities get paid the most, with stars like Cristiano Ronaldo and Dwayne "The Rock" Johnson raking in $1.5 to $1.6 million per sponsored post.[1] But how much does a full-time influencer actually make on Instagram? For the most part, IG influencers make money by partnering with brands. Influencers set their own rates and get paid by brands to make sponsored posts. Popular users with high-quality audiences are able to charge higher rates. But even smaller influencers can turn Instagram into a good side hustle. A micro-influencer with 10,000 followers can make around $250 to $500 per sponsored post. Users with 1 million followers or more are considered mega influencers. At this level, influencers can make up to $250,000 for each sponsored post. This number varies depending on factors like the influencer's engagement rate, niche, and audience fit for the brand. An influencer who gets more audience interaction through likes and comments will generally earn more. That's because brands are willing to pay more if they know their sponsored post will reach more potential customers. Fun Fact: About 0.5% of Instagram influencers have 1 million followers or more. Again, the pay rate depends on how good of a fit an influencer is for the brand. Some niches also pay better than others. A few of the most profitable Instagram niches include traveling, beauty, and fashion. Influencers make the most when they're able to sell a brand to the most amount of people. Unsurprisingly, the highest-paid Instagram stars with the most reach on the platform are also real-life celebrities.
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Read More »Brand deals are open to negotiation, so it's good to come prepared with what you bring to the table. Before accepting a rate, you can prove to companies exactly why you should be paid more for each post.
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