Social Media Means
Social Media Means
Photo: Ivan Samkov
Instagram Reels Make it Easy to Hit $100 Per Promo Normally, for a $1,200 bonus potential and 11.02MM views required, you would expect to earn $0.107 CPM if the payout was linear. But in my own tests, I've discovered that the first 20k views payout at $5 CPM and the remainder payout at $0.10 CPM.
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Read More »Last Updated on July 21, 2022 by Jeremy Disclaimer: This Week in Blogging uses demographic data, email opt-ins, and affiliate links to operate this site. Please review our Terms and Conditions and Privacy Policy. In recent editions of This Week in Blogging, we've been reporting about how social media networks are rolling out new programs where content creators can get paid. Yes, cash money from some of the world's biggest tech giants! After taking part in the Reels Bonus campaign on Instagram for the last few months, we noticed some things were a bit unusual with the payment structure. We would hit $100 payouts pretty quickly, and then only make pennies per share after that. So we started tracking the data, and in this one wanted to share a bit more about the Reels Bonus campaign outright and why the earning figures are rather unusual. Who Qualifies for Instagram Reels Bonuses? While the terms seem to change regularly, the Bonus program for Instagram Reels seems limited to US-based creators at this time. (If you're non-US based and have access to this, please message us!) From there, it looks like there are two different ways to access the Reels Bonus program. First, and easiest, is simply having 1,000 Reels views over the last 30 days. If you meet this requirement, you may get a push notification from Instagram to start creating with a Bonus added. (Some sources suggest you need 10,000 followers as well, but this is questionable. Personally, all my accounts that have access to this are over 10,000 followers, but this is obviously a limited sampling.) Second, and far harder to access, is a second program for those with 10,000 followers, five+ Reels videos, and 600,000+ minutes of viewing in 60 days to place ads on top of your Reels. These seem few and far between from a user side, so it is unlikely that most creators hit that 600,000-minute viewing target. What Are The Payout Opportunities in Instagram Reels? Ignoring the second tier mentioned above, it appears the lower threshold has two tiers of Instagram Reels bonuses as of July 2022. The first level tier (and the one I get offered regularly) is $1,200 for 11.02MM views in 30 days. Those who exceed this tier may get a second, higher offer to make $35,000 for 359MM views. Please note that Instagram's offers are known to vary considerably from user to user. These seem to be normalized rates, but yours could vary. Now, unless you're some mega-influencer who goes viral all the time, your first thought is probably “yeah, I won't be hitting 1MM views any time soon let alone 11MM or 359MM”. If you do the math in your head, you realize the earnings potential could be rather low for non-viral posts. But before you get discouraged, we have to break down the math a bit more because the payout threshold is a bit unusual. You will likely be able to make $100 every month through an odd quirk. Instagram Reels Make it Easy to Hit $100 Per Promo After tracking my earnings for several months, I've come to the realization that Instagram's payout rate is not exactly linear on a CPM (cost-per-mille, 1,000 views) basis. Normally, for a $1,200 bonus potential and 11.02MM views required, you would expect to earn $0.107 CPM if the payout was linear. But in my own tests, I've discovered that the first 20k views payout at $5 CPM and the remainder payout at $0.10 CPM. So if you've noticed that you make an impressive amount of money on your first few Reels in any given bonus round, only to find it fall flat at a certain point, you're likely having the same issue affect you. My data looked like the following: 10k views = $50 earned
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