Social Media Means
Social Media Means
Photo: cottonbro studio
The price is $5k-$8k, which varies depending on how easy it is to verify, i.e. they already have press and are somewhat of a known figure. The Instagram employee takes most of it, 60-80%," Rioja wrote in a Twitter direct message. The cost for verification is the highest on Instagram because it's the most coveted.
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Read More »This is a guy who knows a guy, a middleman in the black market for Instagram verification, where anyone from a seasoned publicist to a 22-year-old digital marketer will offer to verify an account—for a price. The fee is anywhere from a bottle of wine to $15,000, according to a dozen sources who have sold verification, bought verification for someone else, or directly know someone who has done one or the other. "These guys pay all their bills from one to two blue checks a month," another message from the middleman added later. The product for sale isn't a good or a service. It's a little blue check designated for public figures, celebrities, and brands on Instagram. It grants users a prime spot in search as well as access to special features. More importantly, it's a status symbol. The blue emblem can help people gain legitimacy in the business of influencer marketing and bestows some credibility within Instagram's community of 700 million monthly active users. It cannot be requested online or purchased, according to Instagram's policies. It is Instagram's velvet rope.
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Read More »James said he has heard of several employees getting fired for selling verification or accounts. When Instagram decided to shutdown about 30 accounts related to cannabis last year, a former employee tried charging people up to $7,500 to reactivate them since he still had access to the feature. He was found out, and his access was officially terminated, according to James. A source who was directly connected to a seller said he was not comfortable with sharing the name or any other details about the person he knew in fear of ruining his side-business. "He's actually a good friend and legit makes his income this way," he said. He personally has been pitched between $3,000 to $7,000 for a blue checkmark. Getting that blue check is getting harder. Just a year ago, James said his contact at Instagram was able to do five name transfers a week. Now, it's more like two per week and "maybe one to two verifications," he said. James isn't the only person that interested Instagram users can go to. One entrepreneur pointed us to Alejandro Rioja. According to Rioja's personal website, he's an "internet entrepreneur, digital marketer, and computer geek." His website suggests to connect with him on Facebook Messenger, where after the first prompt a user sees he does account verification:
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Read More »While someone like Rioja may be the seller, someone at Instagram still needs to approve the request. That's why Rioja says there's a "money-back guarantee." "I've verified 12 accounts. I can't share the usernames as my clients don't like this," Rioja said. Here's a step-by-step process of how it works, according to one source who has sold verification and corroborated by two other sources who have bought it: There's usually an employee at Facebook/Instagram who is willing to take a bribe or just be a friend. A middleman will be the seller. The middleman receives cash, which may or may not be split with the Facebook/Instagram employee. The friend at Facebook/Instagram submits a verification request and crosses their fingers it gets approved. The black market for verification is an open secret among Instagram influencers. The people who have bought verification might not want to admit it to a reporter, but people aren't afraid to share to other social media influencers. "I had a friend that did it," a tech founder told me. He then texted his friend and asked if they wanted to comment for the story with guaranteed anonymity. The friend confirmed that they paid for verification but declined to comment further. Once users have a blue checkmark they also join an exclusive club of people who repeatedly get asked for one, according to several sources who have been asked.
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