Social Media Means
Social Media Means
Photo: Karolina Grabowska
Facebook's ad campaigns generate an average of $8.75 per 1,000 views, according to the Social Media Examiner. Tubefilter found Facebook creator revenue fluctuated in 2020, with some influencers generating millions of dollars off the site, while others with millions of views received little to no pay out.
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For instance, less famous influencers with up to 10k followers may set their rates at $25-$50 per post, an established one with 30-80k followers...
Read More »Users must have at least 600,000 total minutes of viewed content within 60 days to qualify. Sign up for our newsletter for the latest tech news and scoops — delivered daily to your inbox. Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy The product update allows creators to earn money off minute-long videos and live stream events, as well as opening up ad opportunities for more users. Facebook's update could be an attempt to compete with TikTok on short form videos. Yoav Arnstein, Facebook's director of app monetization, said the company is looking to further empower creators that generate short-form and live videos. On TikTok, influencers can monetize their views through the app's Creator's Fund. Members of the fund must have at least 10,000 followers and views within 30 days of applying. Through the program, influencers generate about 2-4 cents per 1,000 views, according to the media site Tubefilter. Most TikTokers with enough views or followers to generate paying opportunities make a majority of their money off brand deals, which generate between $200 to $20,000, Tubefilter reports. Facebook's ad campaigns generate an average of $8.75 per 1,000 views, according to the Social Media Examiner. Tubefilter found Facebook creator revenue fluctuated in 2020, with some influencers generating millions of dollars off the site, while others with millions of views received little to no pay out. Previously, Facebook's monetization program catered to videos that had to be at least three minutes long and was invite only for live in-stream ads. The latest update will expand the number of users who will be able to make money off their videos on Facebook. To qualify, a Facebook user's page must have at least 10,000 followers and 600,000 overall minutes worth of views within the past two months, as well as at least 5 uploaded or live video streams. Creators can check their eligibility for the expanded program on Facebook's Creator Studio page. Arnstein said the update is catered toward artists who have been heavily impacted by the pandemic. The new policy will help performers who were forced to go from live touring events to live-streaming on Facebook. "We want them to have the tools and support they need to earn money and thrive, whether creating and sharing content is a primary business, one of many revenue streams, or a lifeline that's kept their business afloat during the pandemic," Arnstein said in the press release. The app is further developing its paid online-events feature that was launched in August and plans to continue to avoid collecting any percentage of revenue off paid events until at least August 2021.
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Meet our eligibility requirements for on-demand and/or live video. 600,000 total minutes viewed in the last 60 days. This can include on-demand,...
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