Social Media Means
Social Media Means
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Instagrammers with 50K to 200K followers can make more than $1,000 per post | Business Insider India.
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Read More »The "profession," if we're ready to call it that, is an increasingly popular one, idealized especially by millennials afflicted with acute cases of wanderlust and a yearning for independence from corporate drudgery. The money companies are pumping into it is steadily growing, too. It's a $500 million industry today, and corporate muscle will bolster that to $5 billion to $10 billion by 2020, according to Mediakix estimates. Event Alert India's leading MSME Summit BI India is back with its 3rd edition Meet industry experts policymakers, business leaders from across sectors Register Now Our Speakers Archana Vohra Director, SMB (India), Meta Naiyya Saggi The Good Glamm Group Ankur Warikoo Educator & Content Creator Rajnish Kumar Former SBI Chairman Bharat Sethi CEO & Founder Rage Coffee That money isn't going exclusively to celebrities. "Microinfluencers" who have between 50,000 to 200,000 followers are taking a not-insignificant share of the pie as well, according to a recent profile in The New Yorker by Rachel Monroe. Monroe spent a week hanging out with Emily King and Corey Smith, the itinerant duo behind the account Where's My Office Now, which has 147,000 followers and counting. The account essentially documents the couple (and their dog) living out of a Volkswagen van as they travel from scenic mountain range to idyllic beach (#vanlife is a popular hashtag - more than 1.3 million photos have been uploaded to it - that King and Smith and countless others use).
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Read More »At this point, King and Smith only make between $500 to $1,500 per sponsored post. But the couple, who are picky about the companies they'll endorse ("We see every dollar as a vote," King told Monroe), appear to be gathering steam. They had already booked $10,000 in endorsements two months into 2017, compared with the $18,000 they earned in all of 2016. They've gained more than 7,000 followers since the piece in The New Yorker published mid-April. Their posts tend to get a few thousand likes each. Although, perhaps predictably, shots featuring King in a bikini or semi-nude will bump that up by a factor of two or three. From Monroe's profile: "King clicked on the account's most successful post, which has more than eight thousand likes. In the image, the back seat of the van is folded down into a bed; King faces away from the camera, holding a sheet to her chest, her hair cascading down her naked back. The second most popular post was of King wearing a bikini, standing on the van's front bumper. In the next most popular, King is in a bikini, slicing lemons.
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