Social Media Means
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How much money is 1,000 views on YouTube?

Eight creators recently shared how much YouTube paid them per 1,000 views, and their answers ranged from $1.61 to $29.30.

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YouTube creators can earn revenue from Google-placed advertisements on their videos.

Despite the economic downturn, YouTubers say their earnings from ads are remaining steady.

Here's how much YouTube creators earn per 1,000 views.

Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know — delivered weekly to your inbox. Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy For the first time since YouTube started reporting its advertising revenue in 2019, the video platform saw a slowdown last quarter, with ad revenue dropping to $7.07 billion from $7.2 billion in Q3 2021.

Creators, though, seem to have been spared big drops in their rates.

Insider spoke with a number of creators to see how their earnings from YouTube's ad revenue share program have changed over time. Most reported that their revenue per mille (RPM) rate — or earnings per 1,000 views — have stayed steady year over year.

Some creators, like Joshua Mayo, even saw their RPMs grow.

"It's grown to this massive business that is very lucrative, and I'm very thankful for all of it," Mayo said, adding that his RPM rate went from around $6 in October 2021 to $29.30 in October 2022, growth that he attributes to creating creating more content around personal finance. (Read more about Mayo's business.) Eight creators recently shared how much YouTube paid them per 1,000 views, and their answers ranged from $1.61 to $29.30. YouTube creators can earn 55% of the revenue from Google-placed ads on their videos when they join the YouTube Partner Program, or YPP. To qualify for the program, they must have 1,000 subscribers and 4,000 hours of watch time on their long-form videos. Starting in 2023, creators who reach 10 million views in 90 days on Shorts — YouTube's short-form video offering — as well as 1,000 subscribers will also be able to join the Partner Program. In this case, YouTube will pool revenue from ads on Shorts. YouTube will pay an undisclosed amount to record labels for music licensing, and creators will receive 45% of the remaining money based on their percentage of the total Shorts views on the platform. Creators are also going to soon start earning money from ads on Shorts. Here's a breakdown of the upcoming changes: Creators on YouTube typically have a number of income streams, including sponsored content. Here's more about how they make money, and how much they earn: With the global economy on shaky terrain, creators are figuring out the best strategies to cope:

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What is the first video to go viral?

It all started more than 25 years ago. Before social media, even before the internet for some people, there was the dancing baby. The 3D-rendered, diaper-clad baby doing some version of the Cha Cha is widely known as the first viral video or meme.

In a sea of millions of viral videos and memes, only one can claim it was the first.

Example video title will go here for this video

NORFOLK, Va. — Today, memes and viral videos are an everyday part of our lives. For better or for worse, a lot of us pass the time by scrolling through our phones with fury looking to get our fix. But in a sea of millions of viral videos and memes, only one can claim it was the first. It all started more than 25 years ago. Before social media, even before the internet for some people, there was the dancing baby. The 3D-rendered, diaper-clad baby doing some version of the Cha Cha is widely known as the first viral video or meme. It originated as a collection of experimental testing data and files, ultimately released in the fall of 1996 as a product sample source file. Something about the way it move captivated millions, and the looped animation became a phenomenon in pop culture including being prominently featured in the hit TV show Ally McBeal. The original dancing baby was created by three animators as a freelance assignment. In 1996, we didn’t even know what a meme was and the video didn’t see a lot of company until social media exploded decades later. It’s only fitting that at the peak of meme culture today, the bopping baby has made its triumphant return to the internet: after giving the viral animation a facelift, the original creators are auctioning off the collection of animations, offering them up as NFTs, or non-fungible tokens, which are digital assets protected just like cryptocurrency.

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