How much YouTube pays for $1 billion views?

So for a major-label song on YouTube that generates 1 billion views across all videos that use it, the label and artist would generate closer to $2.1 million.

billboard.com - How Much Is a Billion YouTube Streams Worth? - Billboard

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Exactly one decade ago, on Dec. 21, 2012, Psy’s “Gangnam Style” made history as the first music video to reach 1 billion YouTube views. As a result, YouTube’s Billion Views Club was born. A way to celebrate official videos that have achieved peak virality, the club is now home to over 300 music videos, including many of the most iconic hits from the past 10 years — from Adele’s “Hello” to Luis Fonsi’s “Despacito” featuring Daddy Yankee. But how much do artists get paid for crossing the billion-view threshold for a music video on YouTube? The royalties are dependent on a few factors. Label affiliation, location and type of view affect these rates significantly. For example, artists signed to major labels — which represent the vast majority of members of the Billion Views Club — earn higher rates on the platform than those who are unsigned or affiliated with an indie label. But location is possibly the biggest determining factor of all: In the United States, rates are generally higher than in other countries. So while an official YouTube music video for a major-label artist could generate a blended average of $0.0038 per stream in the United States, globally — which is how YouTube counts its views — Billboard estimates that rate at $0.0026 per stream. YouTube Premium video streams (views from customers who subscribe to YouTube’s ad-free video-watching tier) are also higher than plays from users on the ad-supported tier, both in the United States and globally.

Related YouTube Hits 80 Million Music and Premium Subscribers

Consequently, for major-label artists, 1 billion video streams on an official music video would generate about $2.6 million globally. That’s, of course, before the label takes their cut of royalties, which varies widely based on each artist’s individual deal, and before the artist takes into account what, if anything, they owe to their featured artists or producers on the track. For non-official videos that use music — like a user-generated video of someone’s visit to the zoo, set to a song by a major-label artist — that global blended stream estimate would drop down to $0.0021, given lower payouts on UGC videos and the over-indexing of UGC viewership vs. that of official videos. So for a major-label song on YouTube that generates 1 billion views across all videos that use it, the label and artist would generate closer to $2.1 million. Of the more than 300 music videos on YouTube to hit 1 billion views, the fastest to reach the benchmark is “Hello” by Adele, which took just 88 days from release to amass such a viewership. Next is a tie between “Shape of You” by Ed Sheeran and “Despacito,” both of which took 97 days. The third and fourth places on the list are also both held by Spanish-language songs, with “Mi Gente” by J Balvin and Willy William earning the title in 103 days and “Échame La Culpa” by Luis Fonsi and Demi Lovato taking 111 days.

Additional Reporting by Ed Christman.

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Who is the most viewed person on TikTok?

The most-followed individual on the platform is Khaby Lame, with over 153 million followers. He surpassed the previous most-followed account, Charli D'Amelio, on 22 June 2022.

en.wikipedia.org - List of most-followed TikTok accounts - Wikipedia

List of the top 50 accounts with the largest number of followers on TikTok This list contains the top 50 accounts with the largest number of followers on the Chinese social media platform TikTok, which was merged with musical.ly in 2018.[1] The most-followed individual on the platform is Khaby Lame, with over 153 million followers. He surpassed the previous most-followed account, Charli D'Amelio, on 22 June 2022.[2]

Most-followed accounts

The following table lists the 50 most-followed accounts on TikTok, with each follower total rounded down to the nearest hundred thousand, as well as a description of each account and their country of origin.[3]

Historical most-followed accounts

The following table lists the accounts that were once the most-followed on TikTok, excluding the official TikTok account. Before Khaby Lame claimed her number one spot on 22 June 2022, Charli D'Amelio was the most-followed TikTok user. She herself claimed the spot from Loren Gray on 25 March 2020 by amassing 41.4 million followers.[4] Later that same year D'Amelio became the first TikTok user to reach 100 million followers.[5] Before Loren Gray, Lisa and Lena were the most followed individuals on TikTok, with over 32.7 million followers.[6][7] They deleted their account in March 2019, citing privacy concerns and their loss of interest in the platform.[8][9][10][11] They rejoined TikTok on a new account with the same username on 7 May 2020.

Current record

Most-followed accounts on Douyin

The following table lists the 20 most-followed accounts on Douyin as of 30 June 2022 . Douyin, available only in China, is similar to TikTok. However, it runs on separate servers to comply with Chinese censorship restrictions. They are both owned by ByteDance.[17]