How often is social media used?

Average time spent on social media According to the latest data, the average amount of time spent on social media worldwide is set to hit 147 minutes, or two hours and 27 minutes, a day in 2022. Not only is this a two-minute increase on 2021 numbers, but it is also the highest ever recorded.

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There’s no doubt that social media has become an important part of our daily lives. Whether it’s to connect with friends and family, keep up with the latest news, or discover new products and brands, there are plenty of reasons consumers hop on social media sites. The growing number of activities consumers can carry out on these networks has led to an increase in the average time spent on social media over the past decade.

As an ecommerce business owner, one question you need to ask before launching a social media marketing strategy is: How much time does the average person spend on social media?

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Average time spent on social media

According to the latest data, the average amount of time spent on social media worldwide is set to hit 147 minutes, or two hours and 27 minutes, a day in 2022. Not only is this a two-minute increase on 2021 numbers, but it is also the highest ever recorded. It is also the first increase in four years, after the average time spent on social media held steady from 2019 to 2021, at 145 minutes per day. To understand how much average social media use has soared, we only need to journey back a decade. In 2012, the average amount of time spent on social media worldwide was 90 minutes (1.5 hours) a day. This rose to 95 minutes in 2013, before rising further to 104 in 2014, and, in doing so, surpassed the 100-minute mark for the first time. The increase in the average amount of time spent on social media didn’t stop there. Daily time spent continued climbing and hit 111 minutes in 2015 and 128 minutes in 2016. By 2017, that number was 134 minutes—nearly three-quarters of an hour longer than in 2012. From 2012 to 2022, the average time spent on social media worldwide increased by nearly one whole hour (57 minutes), or 63.3%. When crafting a social media strategy, it’s useful to know that social media use varies from country to country. For instance, the latest statistics on social media usage by country show that the average time spent by consumers in the Philippines is 248 minutes a day. In comparison, users in Saudi Arabia spend 196 minutes a day on social media.

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How many types of social media are there?

The 7 different types of social media Traditional social networking sites. Social review sites. Image and video sharing sites. Video hosting sites. Community blogs. Discussion sites. Sharing economy networks. Finding the type of social media network that's right for you.

biteable.com - The 7 Different Types Of Social Media | Biteable

What’s the first thing that pops into your head when you think “social media?” Chances are, it’s one of the big four social media networking sites: Facebook, Instagram, Twitter, or TikTok. (Or, since social media moves so fast, there might be a new kid on the block before we even publish this post.)

It makes sense that you’d think of these networks first.

A colossal social media network like Facebook attracts billions of people every day. It’s an important part of the marketing strategy for many businesses. But social media sites like Facebook only represent one of the many types of social networking platforms. We’ll show you the seven different types of social media and how each one can play an important role for you and your business. (And when we’re done here, head over to Biteable to make an attention-grabbing video to post one those sites. Start your free trial today and make your first video in minutes.)

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