Social Media Means
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The truth of the matter is that anyone can build a successful Facebook ad campaign with just $5 per day. If you run the ad continuously throughout the month, you're looking at an advertising budget of between $150 and $155 per month.
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The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility,...
Read More »Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere. Whether you’re completely new to the realm of social media advertising or you’ve created ads in the past, this article can help show you how to get your campaigns on track and take back control of your marketing efforts. Many people hold the misconception that you need a ton of money to advertise on social media. If you run the ad continuously throughout the month, you’re looking at an advertising budget of between $150 and $155 per month. Now, that may not seem like a lot to you and the truth of the matter it isn’t – but that doesn’t mean that it’s too small to achieve results. The good news is that it’s smart to start out slow. Jumping into the world of Facebook advertising and chucking hundreds of dollars at your first ad without knowing what you’re doing is pretty much the equivalent of setting your money on fire. The key is to start out slow with a small budget and then gradually build your campaign up once you’ve experimented with different ad sets, parameters, audiences and extrapolated solid insights from your data. This not only minimizes your risk but increases your potential to find new or ideal demographics to market to.
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Read More »For all intents and purposes, we will focus today on the “Get More Website Visitors” feature as it is best optimized for directing traffic to your website. When you click on the “Get More Website Visitors” button, another window will pop up giving you various options to create your ad. This pop-up gives you a box to type in your website’s URL and also provides the option to choose the format of your ad. There are currently four formats offered: Single image Carousel (scrolling images) Slideshow ( a feature which creates a short slideshow out of a handful of images) Video Generally speaking, video is statistically proven to have the highest conversion rates, but that doesn’t necessarily negate the other options. While I know many people who use videos in their ads, I also know a number of people who have used single image ads and found success with them as well. After you finish uploading and previewing your content you can scroll down to create the Headline and Text elements. Your headline can have a maximum of 25 characters and your text can include up to 90 characters. Make sure your content is engaging and action-oriented in order to achieve the best results.
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Read More »It’s also worth noting that experimenting with ads is also crucial to success. If your first ad doesn’t perform well, don’t get too discouraged (especially if you’re new at this). It takes a while to figure out which content performs best with your audiences. For example, maybe you find that certain images perform better than others or that video ads drive more traffic than static image ads. There are numerous factors that contribute to the success of your ads and something as simple as the CTA you include can make all of the difference. This is why it’s important to start out slow and think long-term. Patience is key – especially when you’re limited by your budget. Start by running your ads for a short period of time such as a day, two days or a week and then compare performance based on the different types of ads you’ve chosen. Remember that a large sample is going to be key to extracting accurate insights on information. It’s going to be difficult to get solid insights from an ad campaign that only received 100 impressions. However, an ad campaign that receives 1,000 impressions is one that you can use to effectively extrapolate insight from. Also keep in mind that time of day and day of week can influence your results. Try to keep your experimenting as controlled as possible in order to receive the most accurate insights from your data. If you find something works, keep doing it and if something isn’t working well, mix it up. Constant experimentation will put you on the road to success. It just takes time.
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