Is becoming an influencer worth it?

The benefits of being an influencer were found to be free products, cited by 62 percent; earnings, 61 percent; meeting other influencers, 48 percent; followers, 47 percent; holidays/traveling, 46 percent; and being a celebrity, 37 percent.

retailwire.com - Is an influencer a legit career? - RetailWire

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Many young adults are aspiring to become social media influencers as a career, although the income potential remains questionable. A survey of 1,000 Gen-Zers in the U.S. taken in late July from Highervisibility found just over 27 percent plan to become social media influencers after finishing school. The benefits of being an influencer were found to be free products, cited by 62 percent; earnings, 61 percent; meeting other influencers, 48 percent; followers, 47 percent; holidays/traveling, 46 percent; and being a celebrity, 37 percent. Of those surveyed, over 38 percent agreed that there is enough work to become a social media influencer. Nearly one in four believe there should be social media influencer training in school.

Other recent surveys likewise found high interest influencer as a career:

A survey commissioned by YouTube Shorts found 41 percent have considered becoming a content creator with 49 percent believing they can make a “decent living” doing so. Some doubts about influencers’ potential as a career came from Highervisibility’s survey. Only seven percent of the Gen-Zers surveyed believed their parents would support them becoming a social influencer. Income appears to be the main concern. A global survey earlier this year of over 9,500 creators published in April by Linktree, a link-sharing platform popular with influencers, found only about 12 percent of overall online content creators earn more than $50,000 annually. Still, the opportunity may grow as influencers become a bigger driver of sales. According to a January survey commissioned by Oracle, 37 percent of consumers trust social media influencers over brands for advice and recommendations with Gen Z and Millennials two times more likely than Boomers to trust influencers.

DISCUSSION QUESTIONS: Has social media influencer marketing proved itself as a career worth pursuing? What apprehensions may you have as a parent, a high school guidance counselor or a brand hiree?

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What account is the #1 followed on Instagram?

As of 31 December 2022 the most-followed person is Portuguese footballer Cristiano Ronaldo with over 526 million followers, and the most-followed woman is American reality television personality Kylie Jenner with over 376 million followers.

en.wikipedia.org - List of most-followed Instagram accounts - Wikipedia

This article is a list of the top 50 accounts with most followers on the photo and video-sharing social platform Instagram.[1][2][3] As of 4 January 2023 the most-followed person is Portuguese footballer Cristiano Ronaldo with over 535 million followers, and the most-followed woman is American reality television personality Kylie Jenner with over 378 million followers. Instagram's own brand account on the platform is the most-followed account overall, with over 593 million followers. Nike is the second most-followed brand account, with over 263 million followers. A total of 35 accounts have exceeded 100 million followers on the platform, with 20 of those having exceeded 200 million followers, 8 of those having exceeded 300 million, 3 exceeding 400 million and 2 exceeding 500 million.