Social Media Means
Social Media Means
Photo: Miriam Alonso
Due to it's “always on” nature, it is perhaps obvious that working in social media can be a very stressful occupation.
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Read More »The social media employee is supposed to promote their company, protect the brand, deal with all elements of customer service and all while navigating this weaponised space. One person usually has a disproportionate amount of work on their shoulders – Social media employees talk about having to change their marketing techniques in line with the changes due to the pandemic. This includes more posting, more content, being vigilant 24/7 and beyond and treading the careful line between relevance and risk. They feel like as conventional avenues to sales are closed, the pressure to fill this gap falls to them with online marketing. All of these adjustments need to be made in a world they are noticing is more sensitive and more harmful, which requires them to be very careful in the approach. Customers or protagonists seem to be more stressed themselves and can be more aggressive to deal with. The social media employee feels like they are on the front line, dealing with these issues in isolation and without the necessary support. Social media employees feel like these pressures are going unnoticed while we work in ‘the new normal’ from home. The feeling that management and non social media staff don’t fully understand the online world has only been heightened by the pandemic as isolation at home hides the pressures and 24/7 nature of the job. This feels particularly unfair when you consider the low pay these employees normally receive, for a role that is effectively 24/7 and on call. In this new normal world, all of these pressures and challenges expose the employee and the company to substantial risk. If these roles have changed that profoundly during the pandemic, the first concern has to be the employee’s mental health and wellbeing. It is imperative that companies take this very seriously and provide the care and supportive frameworks necessary to protect their staff. The company’s reputation is at its highest risk exposure yet from online harm by protagonists, social engineering, hacking, stalking and a general increase in online users. Ensuring that these risks are covered is one of the greatest challenges facing business today.
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Read More »Enhance Credibility & Trust Influencers are experts in their field, which is why their followers trust them and have influencers have considerable influence on them. They have built an inspiring and respectful relationship with their fans. Therefore, people believe their opinions and recommendations.
Influencer marketing is a form of social media marketing. It includes affirmation and product/service advertisements by influencers, individuals, and organizations that have a perceived degree of awareness or social impact in their field. Influencer marketing is marketing to, with, and through influencers to drive brand messages to your and their target audiences. Influencer marketing is similar to word-of-mouth marketing, but it doesn’t rely solely on specific recommendations. Influencers can come from a wide range of places. Any individual, group, brand, or place could potentially be an influencer. Engaged audiences typically follow these content creators. Advertising to them across different social media platforms enables your company to extend the scope, improve brand awareness, and generate new leads for your sales funnel through buyer personas. You can use influencer marketing as either a standalone tool or as a means to improve your other marketing campaigns. We will dive further into what influencer marketing will bring to the company via its key benefits.
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