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According to a Goldman Sachs report, by 2025, the future scope of Digital Marketing in the Indian Internet business will be worth US$160 billion, more than trebling its current value. As a result, we have a better understanding of the scope of Digital Marketing in India and its growing appeal as a profession.
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Read More »Because digital marketing has become an essential aspect of today's businesses, it's beneficial to grasp the technology and comprehend its potential in terms of career opportunities, jobs, and compensation in the country. According to projections, by 2023, the number of active Indian web users will have surpassed 666 million. According to Global Data, the Indian internet business market would increase to 7 trillion rupees by 2023 as a result of the lockdowns. People in India have a plethora of opportunities that are produced every minute. When we talk about digital marketing, it's important to highlight that the future of digital marketing in India, as well as the scope of digital marketing in the future, is set to brighten in the coming years. India has always been receptive to new technology, eager to get into the market as soon as feasible. The use of digital platforms in India has gradually expanded since the start of the Digital India program. Economists estimate that this scheme will increase GDP by $1 trillion by 2025. It could also aid in the creation of jobs, labor productivity, corporate growth, and government revenue generation, among other things. According to a Goldman Sachs report, by 2025, the future scope of Digital Marketing in the Indian Internet business will be worth US$160 billion, more than trebling its current value. As a result, we have a better understanding of the scope of Digital Marketing in India and its growing appeal as a profession. There are several Digital Marketing agencies in India that can help organizations with their marketing demands. This rise in digital marketing is due to a variety of factors, including significant changes in traditional marketing. Prior to this, marketing consisted primarily of door-to-door sales and word-of-mouth publicity. Previously, marketers relied on physical labor to promote their products. People nowadays, on the other hand, expect to have everything at their fingertips. We all know that digital marketing became very popular a few years ago. The internet can now be used to find even the tiniest of items. People and marketers are tremendously fascinated by the digital marketing trend. Another cause is the government's "Digital India" initiative. The Government of India created the Digital India program in order to leverage information technology to modernize the entire ecosystem of public services, with the objective of transforming India into a digitally empowered society and knowledge economy. Opportunities can now be found not just in big cities, but also in little towns. In addition, when compared to other marketing platforms, digital marketing is one of the most cost-effective ways to promote a product. This also results in a higher rate of engagement. Because individuals use social media for almost everything, the engagement rate should be higher. People require high-quality material to keep themselves informed and entertained. As a result, it is the responsibility of digital marketers to create interesting content for their target audiences.
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Read More »Small towns are getting increasingly technologically connected as well. Metros are already part of the digital economy. Towns and cities are becoming increasingly connected through digital channels as the scope of digital marketing develops. After reading this blog, you may have come to the conclusion that digital platforms have gotten increasingly popular around the world. The possibilities are unlimited when it comes to digital marketing. Digital marketing will continue to be the most effective marketing approach in the future. However, because the dynamics of digital marketing are constantly changing, a digital marketer must be nimble, alert, and knowledgeable in order to keep up with the current advancements. Furthermore, the COVID-19 lockout has raised awareness of the importance of internet platforms, particularly for commercial purposes, around the world. Companies can't reach out to their customers in person, but they can do it online at any time and from anywhere. As a result, because you can directly target your specific audience, Digital Marketing is the most successful strategy for promoting your products/services. Many businesses have already made the switch from traditional marketing to the latest digital approaches. It's no surprise that digital marketing is the quickest means of advertising and the most effective approach to connect with customers. So, whether you believe you should or not, now is the time to go digital! If you have any questions, please leave them in the comments section below or send them to us via email at madhu@parikramit.com. They will be answered by our professionals. #innovation #humanresources #digitalmarketing #technology #creativity #future #futurism #entrepreneurship #markets #careers #startups #marketing #socialmedia #venturecapital #socialnetworking #leanstartups #economy #economics #branding #professionalwomen #advertisingandmarketing #gender #womeninscience #feminism #motivation
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