Social Media Means
Photo by Caio Pexels Logo Photo: Caio

Is Google called ABC?

The company has a whole host of apps and tools that many consumers use on a daily basis, from its search engine and Gmail to Google Drive, its file storage service. The market now knows Google's parent company as Alphabet. But many people aren't aware of how the corporation ushered in this change.

How much money means 1 million?
How much money means 1 million?

10 Lakhs 1 Million equal to 10 Lakhs. One million has six zeros. It is a natural number followed by 1,000,001 and preceded by 999,999. 1 Million in...

Read More »
Do you need 1k followers to join a live?
Do you need 1k followers to join a live?

To access the Live feature on the TikTok app, you must have at least 1000 followers. To access some of TikTok's features, like adding a link to...

Read More »

There's no disputing the fact that Google (GOOGL) reinvented the way the world accesses information. The company has a whole host of apps and tools that many consumers use on a daily basis, from its search engine and Gmail to Google Drive, its file storage service. The market now knows Google's parent company as Alphabet. But many people aren't aware of how the corporation ushered in this change. Keep reading to find out the reasons why the company's management decided to make the switch from Google to Alphabet. Key Takeaways Known around the world, Google abruptly renamed itself Alphabet in 2015, making Google a subsidiary. As a parent company, Alphabet allowed Google to expand into domains outside of internet search and advertising to become a technology conglomerate. The company now runs a lesser risk of antitrust violations and is also better able to account for income streams from various subsidiaries.

Google to Alphabet

Google's leadership gave Wall Street formal notice of its intentions to become Alphabet, a technology conglomerate by announcing a new parent entity that would unite its widening interests and product lines. Apart from Google's core search business, there are a number of companies (or "Other Bets") that make up Alphabet. They span a diverse array of industries, including robotics, life sciences, healthcare, and anti-aging. In a blog post announcing the move, former chief executive officer (CEO) Larry Page said the new entity would help the company take a long-term view and improve the “transparency and oversight” of its actions. The new entity, he wrote, was an “alpha-bet (Alpha is investment return over benchmark), which we strive for!” Not much changed for investors in the reorganization. According to the Securities and Exchange Commission (SEC) filing, each Google share was swapped for one Alphabet share. The change had minimal consequences on the company's bottom line and on its direction.

That then begs the question: Why did Google change its name to Alphabet?

The Wall Street Effect

When it debuted on the stock market, Google became Wall Street's darling. Its market capitalization increased by $27.2 billion, giving it a market cap bigger than that of Ford (F) and General Motors (GM) on its very first day of trading. That number was based on the market's assessment of the company's search business and turned out to be largely correct as Google's prowess in search powered its fortunes over the years. The arrival of the social media brigade, however, blindsided Google. Even as the company was coping with competition from Meta (META), formerly Facebook, the disintermediation of web search into mobile apps further eroded Google's bottom line. Google's foray into social media was pretty much a disaster.

How much do I need to make to afford a $500 000 house?
How much do I need to make to afford a $500 000 house?

Generally speaking, mortgage lenders say that you can afford to buy a house that's 2.5 to 3 times greater than your annual salary. So in order to...

Read More »
Does Instagram pay for fake followers?
Does Instagram pay for fake followers?

You Won't Earn Money Using Fake Followers These people, whether they are real or totally fake accounts, will not spend any money on your products....

Read More »

Perhaps the thinking was that Google could pioneer other industries, just as it started the search industry. But the absence of numbers related to the cost and operational expenses of Google's new or acquired ventures made Wall Street nervous. The company's chair defended the moon shots to investors at the shareholder meeting in 2015. The move was intended to help allay the market's fears by streamlining operations and providing investor visibility into the operations of Alphabet's new ventures and acquisitions. It helped Alphabet prove to investors that it can deliver profits even as it explores new markets and avenues for future profits. The company's stock price jumped in record numbers after chief financial officer (CFO) Ruth Porat spoke about transparency in the company's 2018 earnings call.

In Alphabet We Trust

Through reorganization as a conglomerate, the move also lessens the glare of antitrust scrutiny on Alphabet. This is because each company within the Alphabet umbrella makes products for a different industry. Bunching all of them together under the search engine umbrella would have invited greater attention from regulators due to the unique nature of Google's business. With the new corporate structure, Alphabet can always argue that each company within its organization operates independently of the search engine. However, less obvious was the consolidation of power to be held by the two founders, versus the shareholders. The new entity was to be structured in a way that Page and Sergey Brin hold the majority of the voting rights, without the majority of the stock. This was done in order to prevent the company from drifting away from its vision due to pressure from investors to perform financially.

Inventing a New Company Within a Company

Google's founders, Larry Page and Sergey Brin, have always had a healthy disregard for the impossible. They imbued this thought process into their company's DNA, making Google a fount of innovation within Silicon Valley, where innovation is a byword instead of a buzzword. But many of Alphabet's attempts at innovation have, in fact, flopped. The company's attempts to reinvent itself as a hardware and Internet of Things (IoT) player have also come under constant scrutiny by the media and Wall Street. Page, who returned as CEO in 2010, lashed out against the criticism, calling for a “safe place” for innovative companies to carry out experiments at Google I/O in 2013.

How can I earn 10000 from home?
How can I earn 10000 from home?

Buy products at a low price and sell them at a higher price via online markets like Amazon, Flipkart etc. You need to courier the products to the...

Read More »
Is 1k snap score a day good?
Is 1k snap score a day good?

1,000-50,000: You're doing alright. If you have a snapscore between 1,000 to 50,000, you might not use snap too often. It is likely that the only...

Read More »

The separation between search, Alphabet's main business, and other companies provides the company with a “safe place” to carry out experiments. Each company within the Alphabet umbrella is headed by a CEO, who reports to the Alphabet CEO, who allows the respective head to determine the best course of action without worrying about the effect on the search engine cash cow. It also avoids negative public relations (PR) through direct association with the search engine business, which makes money by inferring user interests. For example, Google's acquisition of the home security company Nest raised privacy concerns.

The Bottom Line

According to the author of Google's ten commandments, Larry Page and Sergey always had a bigger picture of technology's role in the world. “Larry's vision was always to be something like General Electric (GE), and Google was only his first proof-of-concept,” he is quoted in the New York Times. The reorganization was Page and Brin's attempt to streamline operations to focus energies on new ventures and evolve Google from a one-trick pony to a conglomerate.

Does Google hire dropouts?
Does Google hire dropouts?

There have been enough engineers over the years, who have got into companies like Google, without a college degree.

Read More »
What is money available immediately?
What is money available immediately?

Available funds are money in a bank account that is accessible for immediate use. In other words, it represents the total amount of capital that...

Read More »
Which country does not allow TikTok?
Which country does not allow TikTok?

Countries such as Indonesia and Bangladesh have banned it on the basis of pornography-related concerns, while others like Armenia and Azerbaijan...

Read More »
How to get a social media job without experience?
How to get a social media job without experience?

How To Get a Social Media Job Without Experience Pick a Channel or Industry That Interests You. Build Your Foundational Knowledge With Free...

Read More »