Is Google SEO hard to learn?

SEO is not that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to wield them.

brainstation.io - How To Learn SEO (2023 Guide) - BrainStation

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Does Google offer free food?

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If you’re completely new to search engine optimization (SEO), you will need to first build out your understanding of SEO fundamentals. There are some foundational concepts relating to how search engines work that anyone needs to grasp before digging deeper into higher-level SEO knowledge areas. To master the basics of SEO, you should learn more about the following five SEO concepts:

How search engines work

Search engines work by keeping web content in indexes. Each time someone conducts a search for a certain word or phrase, the search engine finds content in its index that matches those terms. Then comes the complicated and mysterious part that SEO professionals must focus on: the Google algorithm arranges the results in an ordered ranking, with the most helpful search results arranged first. Since studies show that very few people are willing to sift through pages of search results to find what they’re looking for, it is crucial for websites hoping to bring in traffic to rank as highly in those search results as possible — hence the variety of techniques and strategies that make up search engine optimization (SEO). It is also worth noting that search engines do not have every page on the Internet in their indexes. Instead, search engines build their indexes based on sitemaps — menus displaying all the most important content living on your website — and links from pages that are already indexed.

Link building

Link building means getting other reputable websites to link to your site in their content, which are called backlinks. Backlinks are an important signal to Google and other search engines that your content is strong, relevant, and reputable. The source of the backlinks is also important. Backlinks from referring domains that are considered high-quality websites with highly relevant content will be rated as significantly more valuable by search algorithms.

Keyword research

Are there apps that actually pay you?

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Can WhatsApp be tracked?

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Keyword research means learning more about what people are searching for on the Internet. If you want to create content that will be discovered through search engines, you have to create content that aligns with the keywords and phrases that people are using to search. The problem is, Google and other search engines do not make that data available to the public. As a result, you have to use a keyword research tool to get information on the number of searches being conducted around the world for any combination of words and phrases. There are a number of paid and free tools that can help you see search traffic for different keywords, analyze competing websites that are ranking for certain keywords or topics, and audit the performance of your existing site content against any number of targeted keywords.

On-page SEO

On-page SEO means taking the content you already have on your website and trying to optimize it to rank as highly as possible in search engine results pages (SERP). Sometimes that optimization process involves comparing your content to competing pages that are ranking higher to see gaps in your content, and in other cases you might focus on improving the visual appeal or user experience of your page. Effective on-page SEO requires building a strong understanding of search intent — in other words, it’s not enough to know the keywords that people are using when they’re searching, but also the type of information or page they want to find.

Technical SEO

Technical SEO refers to the process of optimizing the technical aspects of a website so that it is fast, easy to find, and digestible for search engine crawlers. Technical SEO also includes considerations like limiting the number of dead links, avoiding duplicate content issues, and ensuring your website is secure.

brainstation.io - How To Learn SEO (2023 Guide) - BrainStation

How many likes do you need to go viral?

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Do TikTokers get paid for likes on live?

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Why is Google so important to people?

Google has a lot more sites in its index. It picks up new sites faster than any other engine, so you are able to search the latest news, latest...

Last updated Jul 29, 2018