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Is influencer a good career?

For someone looking to make it big in marketing, knowing how to be a social media influencer is certainly the way to go as it is undoubtedly a profession for this decade.

indiatoday.in - 4 reasons why influencer marketing is becoming new favourite profession ...
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Influencer marketing has emerged as one such career choice, especially amongst the millennials. Here are some reasons that are making millennials jump on the bandwagon. By India Today Web Desk: Influencer marketing has become a significant segment of online marketing. Chances are even if one doesn't "follow" a social media influencer, one is likely to understand the concept at least. Influencers are those individuals who have essentially gained credibility in a specific niche or industry. To be successful, they are required to have access to a large audience - hence their 'influence'.

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Apparently, the result of this mass influence is that a lot of people appreciate what an influencer does and a majority of social media consumers even want to become influencers. The advent of technological revolution has led to so many advancements in everything, from digital technology to medical discoveries to our lifestyle choices as a whole. This evolution of technology brought along with it a multitude of new career choices. Influencer marketing has emerged as one such career choice, especially amongst the millennials. Today this form of marketing has become the most favoured tools among brands to promote their products and services online. Earlier, social media was known as a platform to connect socially but now-a-days, it has become a mode of income for many. Almost every major industry has seen a tremendous rise in influencers. And brands are leaning towards influencers now more than ever. Influencer marketing is the real deal. When used well, it can really lead to meaningful engagements for brands with their consumers. Therefore, brands tend to take it very seriously. This is why alternative career choices like blogging/vlogging and creating content for social media, is a business that's proving to be extremely lucrative.

Major reasons that are making millennials jump on the bandwagon are:

1. A glamorous calling

Being an influencer, very often, helps these individuals gain a celebrity status among their followers. Some of them enjoy popularity that is akin to that of a movie star. The followers of many celebrities on YouTube, Facebook, and Instagram number in the millions. These followers are more intimately linked to online celebrities than they are to movie stars. The influencers and their followers regularly strike up conversations in which views on relevant topics are exchanged. As a result of such engagement, followers of online celebrities come to trust the latter. They take their words and advice very seriously, which is what the brands leverage when taking to influencer marketing.

2. Influencers earn handsomely

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Brands are willing to pay influencers extremely well to promote their products. There is a vast talent pool in India but a shortage of opportunity. In a country where there are thousands of applicants for a single position, many who are creative try their hand at becoming influencers.

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Those who are the most successful cultivate a following and become bone fide influencers. By keeping followers entertained when promoting products, these influencers earn fame and wealth. Many influencers receive several lakhs a month just for doing what they love.

3. Celebrity not a requirement

More young people are spending time online than ever before. Others who are talented, camera-friendly, outgoing, ambitious, and knowledgeable have created channels that have legions of followers. They have become influencers. With time, dedication, and consistent effort, it is possible for an average person to become a successful influencer.

4. Talking about what they love

One of the perks of being an influencer is that one gets to talk about what they love. Being an influencer means having fun and earning money for doing so. For instance, a tech freak can inform consumers which digital products are worth the investment after reviewing them. As influencers, individuals get to share their views on the particular niche that they specialize in and enjoy the admiration of countless followers. Furthermore, leading brands pay them to incorporate products into their channel's narrative. For top influencers, many brands are willing to pay a considerable sum.

Summing it up

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There's been an explosion of interest in influencers among major brands. In just the last two years, the field of influencer marketing has grown by leaps and bounds. The growing popularity of this form of marketing is undeniable which, in many cases, has even led some influencers to find their way into a larger career. For someone looking to make it big in marketing, knowing how to be a social media influencer is certainly the way to go as it is undoubtedly a profession for this decade.

Authored by Prashant Sharma, Chief Marketing Officer, NOFILTR

--- ENDS ---

indiatoday.in - 4 reasons why influencer marketing is becoming new favourite profession ...
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