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Is influencer a job title?

Job Title. [Here, you can use” Social Media Influencer” or any other influencer titles that fit the role you are hiring.] There's a great table of the most-searched influencer titles at the end of this post that might help guide you too! Tip: Try to keep your job titles between 1-3 words and 20 syllables or less.

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If you’re searching for an influencer marketing job description or (top influencer titles), I can help. In this post, you’ll find:

1 FREE social media influencer job description template (just copy & paste!)

4 examples of other influencer-related job descriptions (managers, VPs, & more)

30 of the most-searched influencer job titles (by candidates & employers)

5 Examples of a Social Media Influencer Job Description

These examples of a social media influencer job description might help you write one of your own. And a heads up…I wrote the first one in Ongig’s Text Analyzer software. Note: All of these examples score 80% (or higher) in Text Analyzer, are gender-neutral, and have no other biased language (race, age, disability, sexual orientation & more).

Let’s dive in.

Social Media Influencer Job Description — Free Template

Try using this influencer marketing job description template as your guide. I’ve listed ideas so you can easily copy and paste them.

Job Title

[Here, you can use” Social Media Influencer” or any other influencer titles that fit the role you are hiring.] There’s a great table of the most-searched influencer titles at the end of this post that might help guide you too! Tip: Try to keep your job titles between 1-3 words and 20 syllables or less. This makes them easier to read and helps with SEO. For example, “Influencer” is a better title than “Social Media Marketing Influencer – Global Products Department.”

About You

[This is where you talk about your social media influencer role.]

Include a sentence on:

what the influencer does

some goals to reach for

how they work with their team (or across teams)

Tip: Look at other companies for inspiration and give it your own spin (be unique!).

What You’ll Do

[Here is where you can list more detail about the day-to-day of the role.]

Some examples:

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partner with the marketing team to develop a social strategy

build and schedule a monthly content calendar

gather audience feedback on social media posts

Tip: Keep your “responsibilities” lists short. Using more than 7 bullets might overwhelm candidates or make them feel underqualified.

What We’re Looking For

[This section is where you list basic influencer responsibilities, qualifications, and experience.]

For example:

High school diploma

Ability to build relationships through social media channels

Experience with social media management tools (Zoho, Buffer, Hootsuite, or others).

Tip: Leave out “years of experience” if you can, you might exclude candidates based on age. An Influencers or an Influencer Manager can be any age!

Salary & Benefits

[List any perks your social media influencer will get if they join the team. And include salary information if you can.]

Here are a few examples:

salary range of $45,000-75,000 per year

fully remote role

flexible working hours

free product samples

family health insurance

Tip: Even if it’s a range, list salary details. Candidates spend more time looking at it than anything else. This heatmap of what candidates look at on a job description (by Content Marketer Greg Lewis of LinkedIn) show’s how important it is.

About Us

[Here, you talk about you!]

Some ideas to include:

what business you are in

how great the company is

your core values

Tip: Save the “About Us” section for the end (even though about 50% of JDs start with About Us). Instead, end your JD with the About Us. That way, you can START your JD about the candidate/role, making them feel valued.

Diversity Statement

[Most companies have an EEO or diversity statement. You can put yours here.]

Here’s a sample:

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of Equality isn’t just the right thing to do, it’s also the smart thing. Tip: You can find more examples in our blog 25 Examples of Awesome Diversity Statements.

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Optional Sections

[These are some optional sections you might use in your social media influencer job description template.]

travel requirements

remote work policies

disability accomodations

how to apply

Tip: Most job boards you post on will have a built-in “apply” process, but in case they don’t, you should be clear about how to apply. Here are 4 other types of an influencer marketing job description I found on Indeed and LinkedIn:

Influencer Strategist Job Description Example — Ogilvy

Social Media Influencer Manager Job Description Sample — Creative Circle

VP Influencer Marketing Job Description Example — ZENO

Influencer Marketing Manager Job Description Sample — Activision

30 Influencer Job Titles that Candidates [& Employers] Search for the Most

I found some top influencer titles worth sharing during my search for the best sample of an influencer job description. Here’s a list of the most-searched influencer job titles (by candidates & employers on Google) with brands that use them. I list them starting with entry-level to most experienced, with the general influencer titles at the end:

Why I wrote this?

Ongig is on a mission to transform job descriptions. If you’d like to see how Ongig can help you optimize your job titles and the rest of your JD, please request a demo of Ongig’s Text Analyzer.

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