Social Media Means
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Is it better to post on Insta at night or in the morning?

As a general rule, posting on Instagram at night is unlikely to get you your biggest audience. Most studies show the best time to post on Instagram as being mid-morning to early afternoon.

influencermarketinghub.com - When is the Best Time to Post on Instagram in 2022 [+ Cheat Sheet]
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Instagram has changed its algorithm over the last few years, making it much more difficult for you to share visible posts on Instagram. It gives top priority to posts made by users’ friends and family, with less likelihood of business posts being added to people’s queues. It provides even less weighting to business posts that include links likely to take people away from the Instagram app. To succeed on Instagram, businesses need to play the game well. And that includes picking the best time to post on Instagram, targeting a time when people look at their Instagram accounts, but which doesn’t coincide with the time when most people upload their Instagram content. Are there any apparent trends – a “best” time on a “best day?”

Monday : 6 AM, 10 AM, 10 PM

: 6 AM, 10 AM, 10 PM Tuesday : 2 AM, 4 AM, 9 AM : 2 AM, 4 AM, 9 AM Wednesday : 7 AM, 8 AM, 9 AM, 11 AM : 7 AM, 8 AM, 9 AM, 11 AM Thursday: 7 AM, 8 AM, 11 PM, 2 PM, 3 PM AM, 8 AM, 11 PM, 2 PM, 3 PM Friday : 5 AM, 10 AM, 1 PM, 3 PM : 5 AM, 10 AM, 1 PM, 3 PM Saturday : 11 AM, 7 PM, 8 PM : 11 AM, 7 PM, 8 PM Sunday: 7 AM, 8 AM, 4 PM Choose the Channel where you want to post Instagram Facebook TikTok YouTube LinkedIn Enter you Instagram Username optional What is the location of your largest following: Audience Country United States of America United Kingdom Australia Germany Brazil Afghanistan Aland Albania Algeria American Samoa Andorra Angola Antarctica Antigua and Barbuda Argentina Armenia Aruba Austria Azerbaijan Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Colombia Comoros Congo (Brazzaville) Congo (Kinshasa) Cook Islands Costa Rica Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Federated States of Micronesia Fiji Finland France French Polynesia Gabon Georgia Ghana Gibraltar Greece Greenland Grenada Guam Guatemala Guinea Guinea Bissau Guyana Haiti Honduras Hong Kong S.A.R. Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau S.A.R Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mauritius Mexico Moldova Monaco Mongolia Montenegro Morocco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria North Korea Northern Cyprus Northern Mariana Islands Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia Somaliland South Africa South Georgia and the Islands South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand The Bahamas The Gambia Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United States Virgin Islands Uruguay Uzbekistan Vanuatu Vatican (Holy Sea) Venezuela Vietnam Western Sahara Yemen Zambia Zimbabwe Audience City Calculate Followers 150M Your Engagement Rate 1.00% Benchmark Engagement Rate 1.00% Best Times to Post Based on your Most active Followers Time Zones Your Current Location: City, Country Your Largest Audience Location: Country Your Local Timezone Eastern Standart Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday We have developed the Instagram Post Times Optimizer Tool, to help you post at the exact right times, so as to maximize your engagement rates based on your most active follower location time zones and research of over 12 million instagram posts. Optimize your Instagram Post Times Here.

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You are probably hoping that we can give you a definitive time to make your Instagram posts. Unfortunately, life isn’t that simple – there are too many variables. Most of the studies we have looked at did pick a “best” time for your Instagram post. Please note, though, these do depend on time zone, and not all posts use the same time zone in their recommendations. The bulk of these surveys stated CT (Central Time US) in their findings.

2 PM - 3 PM on Thursdays

11 AM on Wednesdays

10 AM on Fridays

Although each firm is different, most businesses aim to build as much engagement as possible on their Instagram account. Traditional Instagram engagement includes likes and comments. More recently, people have begun to add views, shares, and direct messages as well. Then you can further add the above types of engagement of Instagram spin-offs, such as Instagram Stories and IGTV. HubSpot data shows the surprising fact that the average Instagram post receives 5,963 likes. You might look at your own Instagram account statistics and feel profoundly disillusioned by that fact. However, that number is the mean – heavily influenced by viral posts shared by influencers. HubSpot found that the median number of likes received on an Instagram post is much nearer 100; meaning that half of all Instagram posts receive fewer than 100 likes. The mean figures for comments on an Instagram post are similarly inflated by influencers. When you include these mega-posts, the average Instagram post earns 100 comments (up to 150 comments for video posts). If you remove viral videos from the calculations, though, the median number of comments per video post falls to 4.

There is a Big Difference Between Content and Compelling Content

One of the most important facts to come from the above figures is that there is little point in creating content for the sake of it. Compelling content can perform superbly and generate exceptional engagement rates. Run-of-the-mill content is scarcely worth the effort of creating it. But you must add posting times into the mix. You might create compelling content. But if you share it at the wrong time, nobody will see it. If people don’t see it, they can’t like it, share it, or comment on it. There will have undoubtedly been much amazing content shared on Instagram over the years that have vanished without a trace, simply because nobody got the opportunity to see just how good it was. This is even more relevant now with the current Instagram algorithm. Several organizations have carried out investigations over the last couple of years to determine the best time to post on Instagram. Naturally, they don’t fully agree with each other, but some clear trends show through.

Among the studies we have looked at are:

Day of the Week

There can be some variation in Instagram engagement, even at the same time of the day on different days of the week. For example, you might be surprised to see 5 AM included in the above list. The reason for this is that people often check their phone for messages as soon as they wake during the working week. This means that people are more likely to check their Instagram early in the morning Monday to Friday than at weekends. But even Monday can have lower engagement, as people are rushing to get the week started, and have less time to look at Instagram before work on a Monday.

Breaks in the Workday

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The wider the geographical spread of your audience, the less critical set posting times become. However, if your target audience is in one location, make sure you use that time zone as the basis for setting your Instagram posting times, even if it isn’t your own time zone.

Follow Your Specific Audience

It’s all okay to follow these “best practice” posting times. But if your audience is different from a typical audience, then these posting times are irrelevant for your account. If you have a Business Instagram account (as every business and influencer should) you have access to Instagram Insights. Go to the Followers section of Instagram Insights, and you will discover information about when your audience is most active on the platform. It makes sense that you structure your posting practices to match this. You need to post regularly if you want your Instagram account to appear fresh. This can be as much as one to three posts per day. Share a mix of different post types, making sure that you don’t come across as too interested in just making sales. You need to focus on producing quality posts ahead of bulk quantity, however.

Different Sectors Prefer Posts at Different Times

To add to the confusion, your best posting times will depend on the sector in which you operate. For example, HubSpot’s data shows a clear variation:

Sprout Social looks at a few additional sectors:

Day Best Times to Post on IG Monday 6 AM, 10 AM, 10 PM Tuesday 2 AM, 4 AM, 9 AM Wednesday 7 AM, 8 AM, 9 AM, 11 AM Thursday 7 AM, 8 AM, 11 PM, 2PM, 3PM Friday 5 AM, 10 AM, 1 PM, 3 PM Saturday 11 AM, 7 PM, 8 PM Sunday 7 AM, 8 AM, 4 PM

More Detailed List of Best Posting Times

1. HubSpot

Sunday: 10 AM – 2 PM CDT

Monday: 11 AM – 5 PM CDT

Tuesday: 5 AM, 9 AM – 6 PM CDT

Wednesday: 5 AM, 11 AM, *3 PM CDT

Thursday: *5 AM, *11 AM, *3 – 4 PM CDT

Friday: *5 AM, 9 AM – 4 PM CDT

Saturday: 11 AM CDT

Times marked with * offer particularly high levels of engagement.

Wednesday at * 11 AM

Friday at *10–11AM

Wednesday is the overall best day

Tuesday through Friday, 10AM–3PM

3. Later

Monday: 6AM, 10AM, 10PM

Tuesday: 2AM, 4AM, 9AM

Wednesday: 7 AM, 8 AM, 9 AM

Thursday: 7AM< 8AM, 11PM

Friday: 5AM, 1PM, 3PM

Saturday 11 AM, 7 PM, 8 PM

Sunday: 7AM, 8AM, 4PM

Unfortunately, as you can see, there is no single best time to post on Instagram. However, you can get a general idea of popular times from the recent studies, and then combine it with your actual data from your Instagram Insights to get a good guide to the Instagram habits of your audience.

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