Photo: Humble

Is it better to post one picture or multiple pictures on Instagram?

In fact, a recent study has demonstrated, that a post on Instagram that contains several photos tends to have more success than one that contains only one photo or video. This comes from the analysis of more than 22 million posts, and around 3 million carousel posts.

socialbee.io - How to Post Multiple Photos on Instagram for More Engagement

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Here is how to layer multiple photos in the same Story:

Posting multiple photos to Instagram is also possible on Instagram stories. So, if you want to share multiple photos without messing with your Instagram grid, then choose the story format for the job. Open Instagram Click on the plus sign on the top right corner of your screen and choose “Story.” Tap on “Select” and select multiple photos you want to post from your gallery. Edit your visuals by adding a photo sticker, and other effects you might want to include as part of your Instagram story. Choose how you want to post your story (Your Story, Close friends, or Message) and tap share. While posting reels can now be done directly from SocialBee, Instagram story scheduling is not officially supported in the app. However, there is a great alternative way our users can achieve this by using SocialBee’s mobile app and Reminders.

Are carousel posts better for engagement?

Well, yes. Carousel posts are better for engagement than any other type of Instagram content. In fact, a recent study has demonstrated, that a post on Instagram that contains several photos tends to have more success than one that contains only one photo or video. This comes from the analysis of more than 22 million posts, and around 3 million carousel posts. Mixing multiple photos and videos in your carousel also generates a higher engagement rate, the number standing at 2.33%. However, if your business doesn’t want to mix the content types, multiple videos tend to generate a higher engagement rate than multiple photos. Truth be told, it’s a matter of curiosity and attention span. A higher number of slides can make your audience more curious. Thus, it drives them to swipe to find out more about the subject you’re covering in your carousel. Also, a CTA that sounds like “Swipe left to find out more” can influence your audience, so don’t be afraid to try it out. It can also keep their attention for more time, as each slide could bring new information that could be of interest. However, just adding multiple photos and videos to your Instagram page won’t drive engagement alone. You also need quality content to create the perfect Instagram carousels. Your content needs to be in line with the rest of your Instagram aesthetic, so make sure all your slides follow the same pattern and design. Instagram first comment: Schedule and post the first comment under your posts. Add your hashtags and more info to avoid overcrowding your caption.

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Tags & mentions: Tag other users, and add location tags directly from SocialBee. Hashtag collections: Keep your hashtags organized in collections for any occasion and add them to your posts with two clicks. Unsplash and GIPHY integration: Curate the perfect images and GIFs for your social media posts. Curate the perfect images and GIFs for your social media posts. Canva integration: Create your Instagram visuals with Canva directly from SocialBee.

Design and import your social media graphics from Canva directly from SocialBee.

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New Products Before and After Step by Step Customer Reviews Brand Storytelling

1. New Products

If your business has launched a new series of products, you can take advantage of that. You can post multiple photos on Instagram showcasing the whole collection in all its glory. Instead of making separate posts for each product, you can squeeze multiple photos into an Instagram carousel and drive more engagement. This way, you will also avoid spamming your audience with multiple promotional posts. For instance, let’s say that the new product you’ve launched comes in different color versions. Instead of creating a single post for each version, you could add multiple images to one post, to showcase all the colors. Maybe you can pair the new product with different accessories and create a carousel post that promotes multiple products while providing valuable fashion advice at the same time. Showcasing product usage or product details are other ideas that are worth incorporating in Instagram posts, especially carousel ones. Choosing to post multiple pictures in a carousel can provide your audience with a better understanding of your products, in a visual way too.

2. Before and After

A before and after concept requires at least two pictures and what better way to post them than through a carousel-type of post? A before and after type of post is suitable for any type of business. If your business concentrates on selling skincare products, a before and after photo gallery is a great way to drive more engagement. That is because you can show the benefits your products have had for your clients. It’s also a great way to share user-generated content. If your business helps people change their food habits, a before and after of their diet change can also influence your audience. Before and after posts containing multiple images not only drive more engagement, they also spike sales, so make sure you use this to your best advantage.

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3. Step-by-Step

The easiest way to put together this type of post is by adding a specific action per slide. You can show your users how to use a specific feature of your product, as an example. There is also the option of using tutorials, depending on the area of your expertise. Let’s say your business helps people decorate their houses in a chic way, while on a budget. You can put together a tutorial on how to make a homemade flower vase and post multiple pictures containing instructions and a video of the final result.

4. Customer Reviews

Edit your testimonials on top of a branded background and create an appreciation post for your customers while using their reviews as social proof. As a result, you will establish yourself as a trustworthy brand and build credibility by showcasing the experience other customers had with your business.

5. Brand Storytelling

Storytelling is often used in marketing to get the attention of customers worldwide. Now add this content format to the carousel post structure, and you might discover a recipe for success.

But what are some ideas you can present as a carousel?

Well, once again, we made a list you can use as inspiration:

Summarize your business journey from the beginning until now by using images, vector images and text. Introduce your team members by telling the story of how they got hired and how they evolved in your company. Tell the story of how your business idea came about. Describe the process of manufacturing your products. Talk about a challenging part of your business journey. The freelancer spotlight series showcases SocialBee’s talented professionals, and it follows their professional evolution within the company. Nowadays, you can take full advantage of the carousel feature and present your products by using multiple photos. Along with that, you can do before and after posts and even provide tutorials, in just one post. SocialBee offers a 14-day free trial and other features such as scheduling your posts, Instagram grid, or Instagram first comment.

socialbee.io - How to Post Multiple Photos on Instagram for More Engagement

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