Social Media Means
Social Media Means
Photo: cottonbro studio
It's true that, social media likes can have a negative impact on a user's mental health. Like it or not, social media has a proven impact on our brains. So keeping your followers from seeing the number of likes your posts have can help combat that comparison—especially as an influencer.
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Read More »As social media becomes more and more prevalent in our lives, we continue to see studies showcase the effects that it has on our well-being, mental health and self-perception. One recent study in particular discovered the impact that Instagram likes can have on adolescents. If we start to compare ourselves or base our self-worth on the amount of likes we receive online, especially compared to popular influencers and celebrities, we’re going to have a bad time. Which is why many Instagram has toyed with the idea of hiding likes in the past. In the study mentioned earlier, researchers took a group of 182 students between the ages of 13 and 18 and had them imagine a situation where one of their Instagram posts got a lot of likes and one got very few likes. The participants who imagined getting few likes had far greater negative sentiments than positive, especially in those more susceptible to feedback. It’s true that, social media likes can have a negative impact on a user’s mental health. Like it or not, social media has a proven impact on our brains. So keeping your followers from seeing the number of likes your posts have can help combat that comparison—especially as an influencer. However, even as a brand, there can be benefits to turning off likes. Firstly, the likes you receive is a vanity metric. There’s very little importance when measuring the overall performance of your Instagram marketing efforts. Liking as we scroll has become second nature, so it doesn’t mean much beyond that. Instead, you want to pay attention to Instagram metrics like comments and shares. This shows that your post resonated enough for users to take intentional action. Note: Even as a social marketer, you may also be a parent, older sibling or know of young social media users. This may be a great setting to change if you have teens or young adults on Instagram. Encourage them to make this update so there’s less comparison online. If you want to hide likes on others’ Instagram posts in your feed, you can easily do so in your settings. This can help keep you from comparing personal accounts or competitor accounts to your own. It will also force you to look at more than just like counts as you scroll.
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Read More »Even though neither you nor anyone else will be able to see your likes publicly, you can still track them internally to track your growth. Likes are a vanity metric, but you can still track them as your account grows to measure your reach. First, you can access your likes data within the built-in Instagram Insights. As long as you have an Instagram Business Account, you can access your analytics by heading to your profile and tapping the Insights button. You can also use your Sprout Social account to check in on your likes and other analytics. Within the Instagram Business Profiles Report, you’ll find how many impressions, followers, likes and more your account has received during the specified time period. Should you start hiding Instagram likes? This may be the right choice if you’re targeting a younger audience with your products or services. Or, if you simply want to ignore those numbers as likes are a vanity metric, anyway. Track more important metrics such as overall engagement, like comments and shares, to gauge whether people are resonating with your posts. And to learn even more about how to create content that your audience will find engaging, check out our most recent Sprout Social Index™. Use this research to fuel your social media strategy and discover what social media users prefer to see from brands and business.
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