Is it hard to get a job at Instagram?

Facebook-owned Instagram is one of the hardest companies to land interviews and jobs. Former employees and experts shared tips and tricks to nail the interview process. They said referrals play a big role in giving candidates a leg up, as does knowing Instagram and its competitors' features.

businessinsider.com - How to Get a Job at Instagram in 2020: Interview Prep, Referrals

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Former employees and experts shared tips and tricks to nail the interview process.

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The photo and video-sharing app has exploded since Facebook acquired it for $1 billion in 2012. It offers perks and benefits like free food and long paid leave programs. Its New York headquarters features a gelato bar, library, and made-for-Instagram backdrops. The hiring process is also highly competitive. According to LinkedIn data, Instagram has more than 14,000 employees, and while hiring activity can vary widely by time of year, as little as 80 open roles across 18 teams might be publicly posted. Instagram declined to comment or make a recruiting employee available for an interview for this story, but Business Insider spoke with a handful of former employees about what it takes to get through the interview process and land a job at Instagram. The former employees worked in creative, marketing, and community roles for several years. All of the former employees left the company within the past two years. But getting a referral can give candidates a leg up. 25% of more than 6,000 reviewers on Facebook's Glassdoor page said that they got an interview at Instagram from a referral while 29% said they came through recruiters. Another 29% said they got an interview by applying for a job online. To compare, 12% of Amazon interviews came from a referral and 52% of interviews came from applying online, according to Glassdoor. Some candidates have found creative ways to get a hiring manager's attention without a referral. Shelly Xu, a former creative at Instagram and Facebook who is now the founder of fashion brand Shelly Xu Design, wrote a letter to Facebook's chief creative officer about why she was a fit for a creative role and tried to hand deliver it to Instagram's New York office before running into security issues. Christen Nino De Guzman, a former contracted community manager on the marketing team in San Francisco, applied through an agency, which she said helped her get a foot in the door. She was hired as a temporary contractor in 2017 and worked there for two years, initially as a product community manager, and then worked on teen and brand programs.

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Hiring managers look for candidates who understand Instagram's products as well as its competitors like TikTok and Snap. A former Instagram recruiter from 2016-2019 recommended candidates understand the problems the company is facing and come with solutions to those problems. "I'm not 25 or 18 anymore — the best marketers can think outside of themselves," she said. "You're not supposed to be an expert but you should be able to connect the dots between the product and audience." Nino De Guzman said when she applied, Instagram was focused on expanding its resources towards diversity and inclusion, anti-bullying, and safety tools. In the interview, she made sure to bring these up.

Prepare for rounds of interviews

Two sources said that some candidates are asked to make a small presentation about themselves to show writing and problem-solving skills. Some also said that they were asked to complete an imaginary brief — akin to Facebook's longtime hackathon events where engineers spend days tackling a single problem — using Facebook and Instagram products. Most of the questions Instagram asked Nino de Guzman during the interviews were specific to the role she was applying for, such as her experience working with creators. Her entire on-site interview process took about two to three hours, during which she spoke to four to five employees. She was asked standard questions such as why she wants to work at Instagram. "This is not a 90-day ramp up job," she said. "They want to know that they're in with someone that they have chemistry with. You need to know that you're in it together because you have a lot to accomplish." Andy Challenger, SVP at recruiting firm Challenger, Gray & Christmas, said that tech companies like Instagram will often ask questions based on something the company is currently working on. The purpose is to see how candidates respond to questions that they likely had not rehearsed answers for beforehand.

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"They don't want new hires that can figure out the questions in advance," he said. "It's not always about getting to a correct answer — they're just looking to see how you approach a difficult question and how you solve it." [I was] given a hypothetical product, asked to define the target market, identifying needs, [and] mission of the product.

Describe a situation where you had to deal with conflict.

Be open to other opportunities

Former employees recommend that candidates apply for any position that they are interested in — even if they don't meet all the qualifications. Hiring managers are interested in seeing how candidates creatively solve problems and are passionate about working at Instagram. In some cases, Instagram will even tweak roles for specific candidates, said Alavi. "What I was really applying for was to be at Instagram," she said. "The skill sets I had made it a bigger role than the one I was interviewing for. The lesson is: go after what you love to do — not the title." The Business Insider Global Trends Festival will take place on the 19th-23rd of October. Join us for a virtual conference of ideas featuring live, on demand content, workshops, and key speakers from around the world. Find out more.

businessinsider.com - How to Get a Job at Instagram in 2020: Interview Prep, Referrals

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