Social Media Means
Photo: Athena
Becoming an influencer isn't easy, and while it can be incredibly rewarding, it's only possible if you're willing to put in the time. Being passionate about your content will help you push through the challenging times.
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Read More »Across the board, all the influencers in this list insisted on one tried-and-true practice -- authentic content. Emily Roberts (@thelipstickfever), pictured above, is a fashion and beauty influencer with over 57k followers. She told me, "Focus on quality over quantity when it comes to your content. It's better to post top notch images less frequently, than to post something subpar very frequently." To me, this makes sense -- the same is true for any type of content creation. An audience would rather read one high-quality Facebook status than a hundred less interesting ones. At HubSpot, we'd prefer to publish a few exceptional pieces of content per day, rather than laboring away to produce hundreds of barely average pieces. Emma Hoareau (@emmahoareau) concurred: "Make sure the content you're sharing is true to yourself, and try not to compare yourself to others." Of course, authenticity is easier said than done, particularly when you're following other accounts and feeling envious of their posts or their brand image. You might, at times, doubt your ability to remain honest about your life when it's tempting to portray something a little shinier. Nic and Nat (@sneakymommies), two women who create kid-friendly, healthy recipes on their Instagram account and have over 6,000 followers, say you should "stay authentic and always be you. This means being truthful and honest about who you are both online and offline and staying true to your personal brand." Morgan Raphael (@bun_undone) a health, wellness, and inspiration influencer with nearly 15k followers, offers some advice when it comes to whether or not you need to find a niche. "I heard a lot of advice to find your niche and what makes you stand out, but truthfully, if you share your real self, people will relate and therefore respond by continuing to follow you and engage with your content." Finally, Chelsea Martin (@passporttofriday), a travel blogger and influencer with over 17k followers, says commitment to your brand is critical -- "don't take just any collaboration offer that comes through the door. Stay loyal to your personal brand and your followers will stay loyal to you." While it can be tempting to take the first sponsorship offer you receive, long-term growth is about remaining committed to partnering with brands that can offer meaningful value to your audience, as well.
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