Photo: Robert Nagy

Is it hard to get sponsored on TikTok?

Similar to other social media platforms, you should have at least 10,000 followers for brands to consider you. If you meet this requirement, in addition to the basic TikTok rules, it is likely you can get sponsored by a brand or business on TikTok.

linktr.ee - How To Get Sponsored on TikTok & Make Money Creating Videos

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TikTok is a huge market. With more than 1 billion monthly active users, the video sharing platform is estimated to pull in $500 million in revenue this year from the U.S. alone. Scratch huge—it’s a massive market. More importantly, TikTok has a lot of potential for monetization. Users creating quality and catchy content are getting a crazy number of views, going viral, and becoming social media influencers in no time. People want to jump on TikTok, both full-time and as a side hustle, and capitalize on the platform’s rising popularity to earn more money. Today’s TikTok stars like Charli D’Amelio are inspiring new career opportunities that begin with creating content that gets clicked on and noticed.

How to get started with sponsored posts on TikTok

First and foremost, sponsored ads are paid ads, where a company pays TikTok content creators to advertise their product to their followers. TikTok’s Ad Manager has a new hybrid format that manages the platform’s organic content and paid advertising. Brands can sponsor creators’ already published posts—provided they have the creator’s authorization. They can also reach out to popular TikTok influencers to put up sponsored posts that present their product or service in a favorable light. But that’s not it. People can also get sponsored by TikTok. To earn money directly from the platform, users have to apply for TikTok’s Creator Marketplace, for which they must:

Be 18 years or older

Meet a baseline of 100,000 verified followers

Have at least 100,000 video views in the last 30 days

Have a Pro account

Have posted three videos in the last 28 days

Who can get sponsored on TikTok?

You’re probably wondering how many followers you need to get someone to sponsor you on TikTok. Do you have to be an influencer? A micro-influencer? Famous?

But the main question is how do you get a sponsored post on TikTok?

How to get sponsored on TikTok

Before the money, you need a solid strategy to succeed on TikTok. Here are a few tactics to help you secure more brand connections and establish your brand.

1. Make your TikTok profile interesting

Your TikTok profile is your virtual business card. You want it to pop and encourage profile visitors to hit that ‘Follow’ button. What’s more, this doesn’t have to be hard.

Your TikTok profile should have:

A professional profile picture

A witty or memorable tagline

Links to other social media platforms, even better if you have a single link streamlining all your content

Your business contact email

A callout to brands to indicate you’re open to sponsorships

Gary Vaynerchuk’s TikTok is an excellent example of doing more with fewer words. His bio immediately informs you he’s an entrepreneur, investor, and CEO. By name-dropping some biggest companies right now (Uber, Venmo), he’s also telling you he isn’t your run-of-the-mill entrepreneur, investor, and CEO either.

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