Photo: Yan Krukau

Is it worth being an influencer?

The benefits of being an influencer were found to be free products, cited by 62 percent; earnings, 61 percent; meeting other influencers, 48 percent; followers, 47 percent; holidays/traveling, 46 percent; and being a celebrity, 37 percent.

retailwire.com - Is an influencer a legit career? - RetailWire

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Many young adults are aspiring to become social media influencers as a career, although the income potential remains questionable. A survey of 1,000 Gen-Zers in the U.S. taken in late July from Highervisibility found just over 27 percent plan to become social media influencers after finishing school. The benefits of being an influencer were found to be free products, cited by 62 percent; earnings, 61 percent; meeting other influencers, 48 percent; followers, 47 percent; holidays/traveling, 46 percent; and being a celebrity, 37 percent. Of those surveyed, over 38 percent agreed that there is enough work to become a social media influencer. Nearly one in four believe there should be social media influencer training in school.

Other recent surveys likewise found high interest influencer as a career:

A survey commissioned by YouTube Shorts found 41 percent have considered becoming a content creator with 49 percent believing they can make a “decent living” doing so. Some doubts about influencers’ potential as a career came from Highervisibility’s survey. Only seven percent of the Gen-Zers surveyed believed their parents would support them becoming a social influencer. Income appears to be the main concern. A global survey earlier this year of over 9,500 creators published in April by Linktree, a link-sharing platform popular with influencers, found only about 12 percent of overall online content creators earn more than $50,000 annually. Still, the opportunity may grow as influencers become a bigger driver of sales. According to a January survey commissioned by Oracle, 37 percent of consumers trust social media influencers over brands for advice and recommendations with Gen Z and Millennials two times more likely than Boomers to trust influencers.

DISCUSSION QUESTIONS: Has social media influencer marketing proved itself as a career worth pursuing? What apprehensions may you have as a parent, a high school guidance counselor or a brand hiree?

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How do you make it so others can see your likes on Instagram?

Tap on the menu bar in the upper right-hand corner of your profile page and select “Settings.” Toggle “Hide like and view counts” on or off.

usatoday.com - Don't care for the clout? How to hide likes on Instagram - USA Today

As more research comes to light about the link between social media use and negative mental health outcomes in teens, some tech companies have made an effort to mitigate their products’ negative impacts. Meta had been testing the feature since 2019 before a wider roll-out last year. Not every user has access to the feature yet. But for those who do, here is how to hide your likes on Instagram on the Android and iOS apps.

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How to hide likes on your feed

Tap on the menu bar in the upper right-hand corner of your profile page and select “Settings.”

Go to “Privacy”

Select “Posts”

Toggle “Hide like and view counts” on or off.

How to hide likes on your own posts

In the last window before you publish a post, go to “Advanced settings” at the bottom. Here, you can toggle “Hide like and view counts for this post” on or off. To turn on or off like counts for posts you’ve already published, go to the post and click on the three dots in the upper right-hand corner. You will have the option to “Hide Like Count.”

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