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Is marketing a tough job?

Marketing is not an easy job. It involves statistics. Professionals need to conduct analysis and study to get an intimate knowledge of the audience. It involves collecting and sorting out data.

careers360.com - Is Marketing a Most Stressful Career - Careers360

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Being a successful marketer needs to be working on the job. It brings a sense of pride and passion. To create successful ad campaigns, marketing professionals require broad knowledge and technological breakthroughs. Marketing Professionals must be able to deal with the stress and control actions. When it comes to Marketing Jobs, it always hits the list of being the most stressful career or the most hated jobs in the world. There has always been a heated debate on marketing jobs as questions are always raised such as is marketing a stressful career, are marketing jobs stressful or so on. According to a recent survey, the stress is reaching perilous levels for advertising executives. There have been multiple surveys conducted to study on stress in the online marketing industry. The reasons to cause big stress mess are: Around 55 per cent Marketers aim to prove value to the people who do not understand them. Around 27 per cent Marketers keep juggling to get all the work done in a 40 hour work week. Around 23 per cent Marketers report no or marginal profit from a campaign. According to the study of the Workfront, one in four marketing professionals said that they experience high stress on a daily basis. 71 per cent of the marketers claimed that they experience the feeling of burning out while 66 per cent said that they are expecting an increase in the stress level in the near future. 80 per cent of those who participated in the study claimed that they are overloaded with the work. One of the most shocking facts is that the marketing firms that reported to be overloaded with work also claimed to be understaffed. Such critical conditions of the marketing firms may lead to missing deadlines, lack of direction and extreme requirement for stress booster for the entire office. According to a Paychex survey based on 2000 office workers, it revealed that 60 per cent felt stressed during three or more work days per week. Marketing Director Karen Webber believes that the marketing industry is lagging behind to adapt the new 24 hour work week. It has become hard to balance personal and professional life for marketing professionals as they get the work calls on their phones directly. Returning a call right away often lands to get a big time client. Marketing industry has not adapted the flexible working models as other industries. A Marketing career is least likely to provide work from home employment shifts. According to a poll done by Axonn Media, it was revealed that 87.3 per cent of marketing professionals work full-time sitting in the office. It is quite high compared to all the other industries.

What makes a Marketing Career Stressful?

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After going through the statistics of the above mentioned surveys, you might not ask us, is marketing a stressful job. But, are you aware of the other factors that make marketing a stressful career. In this section, we will discuss what makes marketing a stressful career. Marketing may seem like advertising a product or service to a complete stranger and persuading him or her to buy it. Marketing is one of the most competitive industries with the picky audiences. Marketing is not an easy job. It involves statistics. Professionals need to conduct analysis and study to get an intimate knowledge of the audience. It involves collecting and sorting out data. You need to be intelligent to make sense of the demographics. Marketing is dynamic in nature. The advertising and marketing practices have changed and evolved over the years. It is amazing to see how quickly marketing campaigns rise and fall. One needs to stay up-to-date with the developments in their niche. It is required to be alert and attentive being a marketing professional. Most marketing jobs are stressful and may turn out to be toxic to personal and family life. Numerous marketing jobs demand to spend a lot of time in the office or traveling. Unconsciously, most marketers carry work to their home with them. It affects their family members and friends. There are numerous other factors that make a marketing career stressful.

How to overcome Stress in Marketing

If you will ask us, is being a marketing manager stressful?Then, we might say yes indeed the field of marketing is stressful. But there are ways to cope up with the stress instead of compromising with a successful high paying career. We have listed here several ways to dispose of the stress. We understand that stress affects the overall wellbeing of the person and can cause some serious health issues.

Pace Yourself

A Marketing career is quite stressful. It requires a lot to be done on a daily basis. Pacing yourself makes it quite easier. It will save quite some time if you’ll start with easy tasks first. You do not get tired easily as it saves most of the time and energy. You must acknowledge your position. Do not rush, it will not help.

You need a break, acknowledge it

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You will acknowledge it after working quite long in the industry that it does not sleep. But, taking a break is commendable otherwise you will compromise with your performance. If you feel fatigued, take the advantage of the bathroom breaks to get a break from the buzz of marketing. Create a routine to take 15 minutes off from your work to calm your mind each day. You may choose a quiet place to avoid any interruptions.

Try De Stressing and Relaxing Techniques

Everyone deals with stress differently. One of the best ways to deal with stress is exercising. Exercising is necessary for marketers. Marketers are sedentary and hence they are more prone to poor health. Yoga, Meditation and other hobbies may also help. You can spend time doing anything that makes you happy, it is stress-relieving as long as you do not overindulge.

Make some time for Family and Friends

Humans are social beings. The lack of strong social and family ties affects mental health and makes it quite stressful. Numerous marketers deal with family problems and they are often stressed out. Spending time with family and friends helps to maintain social ties. It is suggested to never take work home unless it is required.

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Conclusion: Marketing is indeed a stressful career. But, by following several measures you can lower your stress. Taking small breaks from the marketing buzz and avoiding taking work to home definitely helps. Spending some quality time with family and friends is quite helpful to cope up with the work stress in a marketing job.

careers360.com - Is Marketing a Most Stressful Career - Careers360

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