Social Media Means
Photo: Vova Krasilnikov
The battery on the tag is believed to have died. Nonetheless, her spirit lives on in social media, where old posts continue to surface inciting her followers to believe her tag is sending messages anew.
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Read More »Monday marks one year since the satellite transmitter on Mary Lee, the great white shark who made a habit of visiting the Jersey Shore, was last detected. Her last known location: Beach Haven, where she surfaced long enough for a signal to be sent from the tag on her dorsal fin at 6:54 a.m. June 17, 2017. After that? The battery on the tag is believed to have died. Nonetheless, her spirit lives on in social media, where old posts continue to surface inciting her followers to believe her tag is sending messages anew. Meanwhile, there are other tagged great white sharks "pinging" on the Jersey coast. Beach Haven was visited by a great white shark this month named Amy. She surfaced five times on June 2 with little to no public attention. "She's a 9-foot white shark tagged off South Carolina last December as part of the Massachusetts Shark Research Program's movement study," said John Chisholm, a biologist with the Massachusetts Division of Marine Fisheries. Researchers are using tags to gather data on the movement of great white sharks, which have long been a mystery to scientists, in the Western Atlantic Ocean.
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Social Media Director A Social Media Director leads the efforts of a social media team. Also called a Director of Social Media, the Social Media...
Read More »It may be some time before another shark comes along and grabs the public's imagination as much as Mary Lee did — without involving an attack on a human. Mary Lee was a mature female that measured 16-feet long and weighed 3,456 pounds when she was tagged near Cape Cod, Massachusetts, six years ago. She could be much bigger now, assuming she is still alive. Mary Lee's migration route, which brought her to New Jersey waters every spring in 2015, 2016 and 2017, was observed in real time by many via the OCEARCH's Global Shark Tracker. Her Twitter account had over 130,000 followers. Few other great white sharks have awed people on as grand a scale as Mary Lee.
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