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Is OnlyFans making people rich?

Thanks to some of these strategies, many creators on OnlyFans are able to make up to seven figures and become millionaires. Read more about how 4 adult creators made their first million dollars on the platform.

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OnlyFans has boomed in the last two years, particularly for adult content creators. The subscription platform has become a lucrative way for many influencers to earn money.

From DMs to selling courses, here's how creators make money from OnlyFans.

OnlyFans, the subscription-based social platform, has become a lucrative way for some influencers, particularly adult content creators, to earn money.

There are a number of ways that OnlyFans' 2 million creators monetize.

The most basic way is through subscriptions. In order to unlock content, users must pay a monthly or annual fee. The creator takes home 80% of that revenue, while the company gets the other 20%. How much to charge for subscriptions is up to the creator and can be a challenging number to determine. Morgan Edwards, an OnlyFans star known as "Kitty K," said she was "in the dark" when deciding how to price subscriptions to her content. Devising a strategy takes some knowledge of the industry. Once she gained some experience, Edwards built a successful OnlyFans career, charging nearly $70 for three months of access. Another way to make money on the platform — for many the most profitable way — is direct messaging with fans who pay a per-message fee or flat fee, and creating custom content. Audrey Aura, a creator with 3,000 subscribers, turned private messaging into her biggest income stream. While direct messaging can be a top source of income for OnlyFans creators, it can be time-consuming, and some spend a large portion of their day answering fans. This is the case for Justine Jakobs, a creator with 36,000 OnlyFans subscribers. Many OnlyFans creators rely on various marketing tactics to get new customers, like buying and selling "shoutouts" from each other to advertise on OnlyFans and on other social-media platforms. For some creators, these types of promotional posts are so important to their business that they hire assistants to do the marketing for them.

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Some creators have turned to outsourcing messaging, hiring "ghostwriters" from OnlyFans management agencies to answer messages on their behalf.

OnlyFans creator Morgan Edwards, known online as "Kitty K." Morgan Edwards

But there's more to the life of an OnlyFans model than time behind a screen. Morgan Edwards often takes trips to collaborate with other OnlyFans stars on content. Here's a look at a recent workday when she shot new content in an LA mansion Some OnlyFans creators are also establishing private coaching businesses and course programs as another way to make money. Aura, for example, started an OnlyFans course after she started receiving an uptick in requests for advice on how to succeed on the platform.

Inside an OnlyFans coaching business and how creators network with each other

Justine Jakobs. Justine Jakobs.

Here's our full coverage on how OnlyFans creators make money and manage their time.

How OnlyFans creators make money — and how much they make:

The business of promo "shoutouts":

Many OnlyFans creators buying and selling "shoutouts" from each other to advertise on OnlyFans and on other social media platforms. This type of business has become lucrative for some OnlyFans models. Cindy, a virtual assistant for OnlyFans creators, has built a business that makes almost $360,000. Half of her income comes from marketing promo "shoutouts."

Some OnlyFans creators have built businesses offering coaching and classes:

From messaging fans to shoots at LA mansions, a day in the life of an OnlyFans creator:

And while the OnlyFans industry can be lucrative, it's not without problems:

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