Social Media Means
Social Media Means
Photo: Sora Shimazaki
So if you'd been wondering whether how much you're posting every day affects the reach of your creative assets, the answer is yes. The more you publish to your Instagram feed, the less reach your individual posts receive.
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Read More »If you post on Instagram once a day, that asset is likely to have a +3.39% individual improvement over your average reach, but it decreases from there. If you post twice a day, both assets risk having -3.12% of the reach that an average post would have gotten. If you post three times a day, it goes down to -6.17% of the average reach, and so on. So if you'd been wondering whether how much you're posting every day affects the reach of your creative assets, the answer is yes. The more you publish to your Instagram feed, the less reach your individual posts receive. With that said, the more you post, the higher your overall reach will be. While the reach on unique posts statistically tends to be lower when posting more, that's still almost double the impressions you might get if posting less. It's simple math and you gotta find what's right for your brand according to your goals and Instagram strategy. Remember that these are averages, and some accounts fall way above or below these figures—you do you, always. Now that you know how often you should be posting, the hard part is out of the way. In order to establish a maintainable Instagram posting schedule, investing in a scheduler tool is a must. Features like Dash Hudson’s multi-channel scheduler give social media managers the ability to schedule posts in advance, meaning it has never been more simple to stay on top of your content strategy and post as often as you see fit.
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Read More »While this can vary depending on your content type and audience, there are a couple of days of the week that are historically the best (and worst) to post. Mondays, Thursdays and Saturdays are days where brands typically see more engagement on their posts, while Sundays are going to be a low-performing day due to the nature of it being the come down from the weekend. Keeping an active Instagram profile is one of the best things you can do to boost followers and engagement. If you have enough meaningful content that benefits your followers to post every day, do so. Refrain from posting to your feed more than once a day though, as engagement starts to decrease after that one post per day threshold.
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