Photo: Dan Collier

Is publishing on LinkedIn worth it?

The social media network LinkedIn can grow into a fantastic resource for strengthening your own personal brand power. Honestly, the value of publishing content via LinkedIn's platform is absolutely worth the effort if users have a content strategy lined up from the get-go.

theinacademy.com - Pros and Cons of Writing LinkedIn Articles vs. LinkedIn Posts

How old is very old?

The American Geriatric Society and the World Health Organization define the oldest-old as individuals aged over 80 years, while the British...

Last updated Oct 29, 2018

How boring is a data entry job?

Almost half of the Indian respondents said that the tasks associated with digital administration are significantly boring — and an average working...

Last updated Feb 25, 2020

Promotion

The social media network LinkedIn can grow into a fantastic resource for strengthening your own personal brand power. Honestly, the value of publishing content via LinkedIn’s platform is absolutely worth the effort if users have a content strategy lined up from the get-go. But then this question always come up when users are considering to start publishing content on LinkedIn – ” Should I publish long article content or just a short post?” When I got this question asked, I would always question them back, “Why not both?”. I don’t think this is an either or option. They can exist together and in fact there is great synergy in leveraging them together. The right question we should ask instead is which one should we priortize more. So, that’s why this blog is being created to outline the pros and cons so you can make a better decision.

Let’s dive in.

Table of content:

What Are LinkedIn Articles and LinkedIn Posts?

LinkedIn articles are basically longer, in-depth blog liked pieces with characters limit at around 120,000 characters whereas LinkedIn posts are liked shortest format you can use on LinkedIn with characters limit being 3,000 for both your personal profile and company page posts.

Usually people would post and share content about:

Thought leadership

Professional experiences and anecdotes

Industry insights and expertise

Opinions on developments in your field

Content marketing messages in support of your brand

To decide on which one you should prioritize on, here are few pros and cons to consider before writing articles and posts for LinkedIn.

Pros of Writing LinkedIn Articles

Here’s a list of the top pros.

1 – Become a Thought Leader

A significant portion of LinkedIn’s audience spends time on the platform to follow thought leader content. To become a thought leader, users have to publish in-depth and thoughtful content which article would be a great fit.

2 – Show Up on Google

Along those lines, LinkedIn articles can add another element to your reach because search engines like Google can easily crawl and pick your content to show up on search results. The alternative is to develop a blog, which is expensive and time-intensive for most professionals, so they turn to platforms like LinkedIn.

3 – LinkedIn Provides More Analytics for Each Article Published

Why is being a social worker so hard?

Working with vulnerable people To be successful in social work, you need to be patient, and empathetic and have strong communication and...

Last updated Jun 24, 2021

Which AI is used in Instagram?

Filter Spam Instagram uses Facebook's artificial intelligence algorithm DeepText that is able to understand the context of a message nearly as good...

Last updated Jan 25, 2020

Promotion

LinkedIn gives users access to metrics to gauge whether or not the content is engaging the right readership.

Still, there are several cons of LinkedIn articles too.

Cons of Writing LinkedIn Articles

Unfortunately, there are few downsides to LinkedIn articles as well.

1 – LinkedIn Articles Usually Have Less Reach Than LinkedIn Posts

Since your posts appear in people’s newsfeed, they can easily find your new posts when they open their LinkedIn. Instead for articles, you will need to also publish a new post about your article to let people know you have written one.

2 – It Takes Time to Write A Great LinkedIn Article

While a lot of people always say quality over quantity. But in the current digital media world, you need to balance both. Because with so much content out there, if you don’t produce quality content in a consistent and regular manner, you can be forgotten easier. And because a good LinkedIn article will take time to produce, you would not be able to publish it as frequently as LinkedIn posts.

3 – Less Views Comparing to Medium

Since LinkedIn isn’t a platform built entirely for articles so compared to other sites such as Medium with blogs being their core feature, you can get less organic boost and views with the same long form content. Below is a good example of book author Jordan Gross having 10.2K Medium followers and 26K LinkedIn followers but getting more than 8.9K engagements from his Medium content compared to 152 likes only from LinkedIn.

Medium post:

LinkedIn article:

Pros of Writing LinkedIn posts

While shorter in length, LinkedIn posts can be just as or even more powerful than LinkedIn articles.

Here’s how!

1 – Easy to Create

The best part about LinkedIn posts is that anyone can create them easily and quickly. In fact, a lot of users on LinkedIn published just text posts and were able to attract tremendous engagements and followers.

2 – Great Immediate Feedback

LinkedIn posts can be a channel for you to test your ideas because you can get immediate feedback to see if your audience would resonate or not. From content topic, podcast name to event ideas, you can leverage LinkedIn polls to gather some qualitative feedback before investing more time and effort.

3 – You Can Post It Everyday

Which social app is best for earning money?

We bring you the best social media platforms and how you can engage your customers accordingly to gain followers, and monetize the same. YouTube....

Last updated Aug 7, 2020

What is the new cool social media?

10 New Social Media Platforms & Apps TikTok. TikTok has quickly become a major player with its detailed algorithms and unique content creation...

Last updated Jul 18, 2018

Promotion

Unless someone is a natural-born writer, it’s hard to publish full-length articles several times a week, but posts make it easy for you to publish one tip, one advice or one thing you learn everyday.

Cons of LinkedIn posts

The main two cons about posting on LinkedIn are the character limit, and it does not have the long term impact that LinkedIn article has.

1 – Restricted by The Characters Limit

Although recently the characters limit of LinkedIn posts have increased from 1,300 to 3,000, but it is still far from being enough for you to publish anything really in-depth.

2 – LinkedIn Posts Are More Short Term

Usually LinkedIn posts would be booming in the first week then after that, it would be hard for people to find it again on LinkedIn. Whereas your LinkedIn article can still be discovered via Google or from your LinkedIn profile. As you can see below, my post from 7th May 2021 stopped getting more views and likes after 15th May.

So How Should You Be Leveraging Both LinkedIn Articles and Posts?

The short answer is make LinkedIn posts be your priority. And when you publish an article, promote it with LinkedIn posts. Posts can tease readers to click an article, and better yet, you can choose to pick out one tip or one insight from your in-depth article and do a post everyday.

Repurpose your content and leverage what you already have.

In the end, the general idea is to strike a balance between long and short form content to get the most mileage from a LinkedIn marketing strategy. If you’re serious about leveraging LinkedIn for your business and turn your LinkedIn Connections into paid Clients, join me [in]side Linked Business Academy and start signing your first + next clients on LinkedIn.

theinacademy.com - Pros and Cons of Writing LinkedIn Articles vs. LinkedIn Posts

Why dating an introvert is hard?

Introverts are not the type to wear their hearts on their sleeves. Instead, we often have our guard up, and it can take a lot of one-on-one time...

Last updated Mar 31, 2018

What services are in demand right now?

With 105 ideas to choose from, you have no excuse not to get started today with your own service business. ... Personal Services Mobile Pet...

Last updated May 4, 2018

Promotion

What is FBA fee?

Selling fees If you're selling items on Amazon with an Individual Selling plan, you'll pay a per-item selling fee of $0.99 on each product sold. If...

Last updated Jun 18, 2021

Promotion

What signs are usually introverts?

Here's a list of zodiacs ranked from the most introverted sign to the least. Pisces. Pisces are the most introverted zodiac sign. ... Capricorn....

Last updated Nov 22, 2021